CONTENT COORDINATOR PARAGUAY

at  Betsson Group

the role for you! Bring your experience, love for data and research, knowledge in social media and content amplification, and drive for business to our Argentinian team.
As Content Coordinator for Argentina you should have a keen eye for data and research, have great relationship skills to be able to optimize and suggest content to drive conversion. Together with the team, you will be responsible to set the tone of voice and be a support for markets to turn to.

• Interpret data and the behaviour of our audience on our content pieces to suggest optimizations for conversion
• Ensure our content marketing efforts are driving the desired goals and hitting targets, and suggest further strategic optimizations when necessary
• Own and manage the budget for Central Translations, Content tools, and freelance writers and agencies
• Propose and execute content paths and techniques for local markets in digital channels
• Explore, understand and optimize the digital ecosystem along with the marketing manager
• Oversee the editorial calendar for local market.
• Plan and manage our Social Media Networks and content channels
• Work closely with the SEO team to ensure content is optimized for organic search and to propose content opportunities based on relevant search queries