Content Creation and Marketing Specialist

at  Quality Company Inc

Quality and Company is North America’s favourite supplier of fine commercial contract furniture for the hospitality market. We cater to the professional interior designer and purchasing company who are in need of flexibility, quality and expert craftsmanship. We work with the most recognized hotel brands and ensure that we meet their specific and unique requirements for their properties throughout the world. Quality and Company offers the highest quality products with competitive pricing and outstanding service. We not only meet, but often exceed the most demanding delivery schedules and are always flexible to our customer’s needs.
As a Content Creator and Marketer, the ideal candidate will be responsible for inbound marketing strategies to build a brand identity and online presence through the creation and dissemination of multimedia content online. This involves developing content strategies, growing and online community, and tracking that community’s growth.

QUALIFICATIONS AND COMPETENCIES:

• Proven work experience with social and digital marketing, including SEO, SEM, social media, content creation, and email marketing
• Experience with web analytics tools, such as Google Analytics, and Shopify
• Ability to predict audience preferences with an editorial mindset
• Hands-on experience with SEO and web traffic metrics
• Expertise with social media platforms
• Excellent written and verbal communication skills
• Proficient knowledge of high-end fashion, furniture, and hospitality
• Bachelors or equivalent in marketing, advertising, or communications is a requirement

• Design content marketing strategies and set short-term goals
• Undertake content marketing initiatives to achieve business targets
• Produce high-quality content by collaborating with design teams through digital distribution of video, images, and web content
• Use company camera equipment and software for photos and video creation
• Create an editorial calendar where regularly delivering engaging content is scheduled and executed
• Edit, proofread, and improve created content
• Optimize content considering SEO and analytics
• Manage content distribution channels including email newsletters, social media accounts, and third-party platforms to increase reach and engagement
• Analyze web traffic metrics
• Conduct research and stay up-to-date on industry trends to inform content creation and distribution
• Ensure a strong web presence exists on various channels
• Generate ideas to increase customer engagement
• Take on any additional ad hoc assignments and duties when assigned