Content Creator

at  Homebird Interiors Limited

ABOUT US:

Homebird Interiors is an independent, family-run retail business specializing in furniture, interiors, home décor, and gifts. Founded over 30 years ago by two sisters with a unique talent for home styling and a keen eye for product. Our company has built an outstanding reputation for customer service and an ever-changing, wide selection of high-quality, reasonably priced products. Our stores, located in the North West (Wilmslow, Cheadle, Altrincham, Heswall, and St. Annes), are known for their inspiring room settings, tablescapes, and decoration ideas that keep our devoted customers coming back for more.
We pride ourselves on offering functional, high-quality products that provide great value. Our distinctive aesthetic blends traditional and contemporary styles, with a leaning towards modern farmhouse, rustic, and coastal styles. We mostly utilise neutral palettes with muted colours and like to incorporate organic and textural elements.
We’re now looking for an inventive and experienced Social Media Manager/Content Creator to join our team and elevate our social media presence and marketing activities.

ESSENTIAL REQUIREMENTS:

· A valid driver’s license and willingness to travel between stores.
· Flexibility to work occasional early mornings, late evenings and infrequently at weekends when required for significant occasions.
· Alignment with the Homebird Interiors’ style to embody our brand values and tone.

ROLE OVERVIEW:

We are seeking a Social Media Manager and Content Creator to manage our Instagram and Facebook accounts, producing regular, fresh, and varied content that drives footfall to our stores, grows our local and wider audience, and enhances brand awareness. The candidate must have a passion for interior design and experience working within this sector. This role will involve travelling to and working across all five of our store locations (Altrincham, Cheadle Hulme, Wilmslow, Heswall and St. Annes). You will work closely with the directors, store managers, and other team members to ensure a consistent message across in-store activities, online platforms, and marketing campaigns. This is an exciting opportunity to join a dynamic and growing company with a loyal following and strong potential for innovation.

KEY RESPONSIBILITIES:

· Manage and create content for Instagram and Facebook, including posts, reels, and stories, aligned with the Homebird Interiors aesthetic.
· Regularly visit each of our five stores to capture content and promote their unique offerings.
· The role involves more than simply taking and posting photographs. The candidate must have a passion for interior design and experience in this area. They will be expected to capture content from existing store displays however they must also have an ability to stage photographs themselves and create interesting content such as tablescapes and room settings.
· Collaborate with directors, store managers, and other team members to ensure consistent messaging and align social media activity with in-store promotions.
· Contribute towards development and maintenance of a marketing calendar in conjunction with the directors and managers to plan posts, campaigns, and photo shoots in advance.
· Engage with followers and interact with customers daily through comments, direct messages, and community-building activities.
· Familiarize yourself with the varied stock and upcoming product lines. An in-depth knowledge of warehouse stock is essential - both delivered and expected – and the candidate will need to work according to the dictates of this.
· Create a variety of novel content types, including product highlights, lifestyle imagery, behind-the-scenes posts, staff features, and instructional/tutorial content (e.g., “how to style a dining table”).
· Analyze social media performance and, along with managers, produce reports to demonstrate metrics and growth.
· Assist with managing promotional events and campaigns across social media and in-store in collaboration with managers and directors.