Content Creator

at  Thomas Carroll

WHO WE ARE

Founded in 1972, Thomas Carroll Group plc is one of the biggest employee-owned companies in Wales. We provide a breadth of professional services for businesses and individuals, including business and personal insurance broking, employee benefits, wealth management, health & safety and employment law consultancy.
Over the years we have moved closer to our clients, opening local offices in Swansea, Pembrokeshire, Hereford, Newport and London in addition to our headquarters in Caerphilly, near Cardiff.
Our people and the relationships we build with our clients are our differentiating strengths. In an industry where companies are increasingly sold or acquired by larger companies, we remain fiercely independent to ensure that we have a long-term succession plan in place for our employees and can always offer our clients the best help and advice available.
In December 2023, Thomas Carroll Group turned all 181 of our employees into co-owners of the company, made possible through the establishment of an Employee Ownership Trust (EOT). This move cemented our commitment to maintain our independence, increase employee engagement, and continuously invent and innovate to remain an industry leader.
The communities in which we operate and the environment that surrounds us are at the heart of what we do, from the formation of our ‘green team’ tasked with reducing our carbon footprint to the launch of the Thomas Carroll Charitable Trust in 2019, that was set up to support individuals, smaller charities and other community initiatives in our local areas.

POSITION:

We’re looking for a Content Creator to join our team in Caerphilly, where your fresh ideas and unique perspective will play a vital role in shaping our content strategy.
In this role, you’ll have the opportunity to develop a wide range of engaging content across multiple channels, from social media posts and videos to infographics and more. Your creativity will help bring our brand to life and your contributions will make a real difference in how we connect with our audience.
Working at Thomas Carroll means being part of a supportive and forward-thinking team where everyone’s voice is valued, and every contribution is appreciated. As an employee-owned business, we’re all about collaboration, innovation and creating a positive impact for our clients, colleagues and communities.

SKILLS REQUIRED

• Minimum of 2 years’ experience in content creation, social media or a related role.
• CIM qualification *desirable but not essential.
• Excellent communication skills.
• Exceptional writing and editing skills.
• Creative mindset with the ability to translate complex concepts into relatable and engaging content.
• Proficiency in content creation tools, platforms and collaboration tools.
• Basic understanding of SEO best practices and the ability to incorporate keywords effectively.
• Strong research skills to gather information from various sources and synthesise it into content.
• Strong attention to detail and commitment to producing high-quality content.
• Ability to work independently and collaboratively within a team environment.
• Excellent time management skills to meet deadlines and manage multiple projects.
• Up-to-date knowledge of content trends, digital media, and emerging platforms.

• Develop creative and engaging content across various formats, including social media posts, videos, infographics and more.
• Manage and oversea content across all social media platforms, including scheduling, publishing and analysing post-performance.
• Collaborate with the Marketing Manager and Digital Strategy Manager and other stakeholders to understand audience personas, industry trends and campaign objectives.
• Craft compelling narratives that align with our brand’s voice, values and messaging.
• Conduct thorough research to ensure accuracy and depth of content on various topics.
• Generate ideas for new content pieces that resonate with our target audience and provide value.
• Collaborate with our graphic designer, copywriter and other agencies that we use to create visually appealing content.
• Develop monthly reports to provide actionable insights to help support future campaigns.
• Edit and proofread content to ensure quality, consistency and adherence to style guidelines.
• Optimise content for SEO to improve organic visibility and drive traffic.
• Assist the team with creating and executing effective email campaigns.
• Stay current with industry trends and content marketing best practices.
• Participate in brainstorming sessions and contribute fresh and innovative ideas.
• Manage and prioritise multiple content projects and deadlines.
• Provide constructive feedback when it comes to results.