Content Creator/Tourism Administrator

at  Town of Sylvan Lake

The Town of Sylvan Lake is a thriving, connected lakeside community that is resident focused, visitor
friendly and THE place to do business. Fifteen minutes from Red Deer, and an hour and a half from
both Calgary and Edmonton, we offer the amenities of a larger center with the relaxed living atmosphere
of a smaller community. With abundant year-round recreational and cultural activities, we have
definitely earned the name of “Brilliant All Year!”
The Town of Sylvan Lake’s mission is to deliver responsible municipal services and infrastructure that
support an outstanding quality of life, unforgettable experiences, and a strong, diverse economy. We
achieve that through our values of integrity, accountability, engagement, innovation, diversity and
inclusion and our highly skilled workforce.
Would you like to work with a dynamic, agile, and resilient team in a beautiful community? If so, you
may be interested in this newly vacated position that we’d like to fill as soon as possible:

ACCOUNTABILITIES

• Maintains day-to-day destination marketing channel management
• Creates or sources daily marketing content for tourism marketing channels
• Maintains a strong marketing sales funnel through Visit Sylvan Lake
• Works with the Culture & Tourism team to translate marketing creative into marketing materials

in alignment with Brand Guidelines

• Develops a visitor newsletter for regular distribution
• Supports the Tourism Partnership Program
• Coordinates logistics and attendance trade shows
• Assists in maintaining department administration
• Promotes and supports Brand Guidelines and Social Media Policy.

Qualified candidates will have:

• Diploma in Tourism, Marketing, Communications or related area
• 1 Year of Relevant Experience
• Experience in Adobe Creative Suite and Graphic Design is an asset
• Social media management, Website management and content creation skills
• Strong communication and interpersonal skills to develop relationships with internal and

external stakeholders

• A Class 5 Alberta Driver’s License as deemed acceptable by the Town
• An RCMP Based Criminal Record Check deemed acceptable by the Town

To be successful in this role, candidates will need to demonstrate knowledge of the Sylvan Lake
Community needs and have flexibility in their work schedule to accommodate special events, trade
shows and projects. Only those with a positive team oriented attitude will be considered.
In addition to having a fantastic community culture and work life balance, the Town of Sylvan Lake offers
training and development opportunities, competitive rates and a tremendous benefit package that
includes:
Health and Dental - 100% coverage paid for by the Town
Pension is a Defined Benefit plan (7.45% contributions for 2024, 100%+ Town matched)
Wellness Program – Wellness spending, paid wellness time and sick time
To apply please send your resume and cover letter to employment@sylvanlake.ca. Applications will be
accepted until October 6, 2024.
The Town of Sylvan Lake is an equal opportunity employer and strongly supports diversity in the workplace; all candidates
who are authorized to work in Canada and meet the qualifications are welcome to apply. We thank all applicants for their
interest in this position; however, only those candidates who are selected for an interview will be contacted

Please refer the Job description for details