Content Designer - 12 Month Contract

at  Vitality

ABOUT US

We’re really excited to announce that we have recently been awarded “Top 10 Best Places To Work” in The Sunday Times Awards 2024!
Vitality is a multi-award-winning UK insurance brand, here to make the world a healthier, happier place.
We’ve been a purpose and values-driven business from day 1- long before it became fashionable. Our core purpose is to make people healthier and enhance protect their lives. Vitality pioneered shared-value insurance. We incentivise people to live healthier longer lives – they benefit, our business benefits, and society benefits. We’re successful because we attract, develop, and retain the best people – and because we care.
Plus, you get to join our 1.7+ million members with access to our unique health insurance and healthy living programme. Just to make sure you know our products inside and out.

ABOUT THE ROLE

Team – Prospect, Direct & Life Adviser
Working Pattern - Hybrid – 2 days per week in the Vitality London Office. Full time, 35 hours per week.

TOP 3 SKILLS NEEDED FOR THIS ROLE:

• Content creation
• Stakeholder engagement
• Business/organisational agility

WHAT THIS ROLE IS ALL ABOUT:

As content designer, you will be responsible for developing the content strategy and content design solution for the MSC journey, which comprises of the Health/Life Memberzones including Care Hub. You will be responsible for creating, updating, and reviewing content around the end-to-end user journeys leveraging data and research both internally and externally. You will work collaboratively with business stakeholders alongside a cross functional team of product and UX to craft journeys which balance user and business needs. You will also work closely with the design community to contribute to and use style guides and design patterns.

ESSENTIAL SKILLS NEEDED TO FULFIL THIS ROLE:

• Educated to degree level or equivalent.
• Digital specialist with a proven track record working in native apps and web.
• Experience of designing content for individual members/consumers is a must and specific previous experience within a claims or plan servicing environment would be highly advantageous.
• Experience of user journey mapping and user story writing.
• Experience of UX accessible writing and content design for digital channels.
• Experience of editing and publishing in Sitecore content management system.
• Experience of keyword research and implementing SEO recommendations.
• Strong understanding of digital analytics and conversion rate optimisation processes.
• Able to lead and facilitate meetings (e.g. lead workshops) within business.
• Excellent written and verbal communication skills with business and technical stakeholders at all levels.
• Outstanding team working and collaboration skills.