Content Editor

at  Genesis

ABOUT GENESIS

In a world undergoing convulsive technological and political change, Genesis partners with key actors to deliver urgent, lasting impact in critical areas.
Genesis, an impact firm founded, incorporated and headquartered in Africa, has worked in 46 African countries and more than 100 countries globally. Uniquely, Genesis is focused on the Young World – the arc of countries with young populations stretching across Africa, the Middle East, South Asia and parts of Southeast Asia.
By 2030 four in five children will be born in the Young World, making this region central to the future. With growing markets and young, productive populations, Young World countries have the most positive potential trajectory in the world. It is here that investments of all kinds will have the highest social and economic returns.

Our job at Genesis is to help societies, governments and businesses across the Young World succeed at three fundamental historic transitions:

• Reconfiguring economies: creating income for large, rapidly urbanising youth cohorts within a global economy undergoing profound changes
• A human transition: a fundamental rethink of how societies, governments and markets can ensure the health and cognitive and social well-being of all those young people, including the most vulnerable
• A just climate transition: both to decarbonise and to manage the human and economic impacts of a global crisis they did not cause

LOCATION: This role can be based in South Africa or Kenya. (You must already have the right to work in the location you apply for).

PRACTICE AREA DESCRIPTION

Group Services is the business partner of the eight practices that make up Genesis. The marketing communications unit builds the brand of Genesis by creating awareness of its work to prospective clients and new talent, as well as working with our colleagues to build the firm through internal communications.

EDUCATION:

• Educated to degree level

KNOWLEDGE AND EXPERIENCE:

• At least seven years’ experience in communications, marketing, or journalism.
• Proven experience managing a website or social media platforms, preferably for an international organisation or firm.
• Strong knowledge of online platforms, particularly social media best practices and SEO principles.
• Excellent understanding of the African media landscape. Demonstrable experience working in brand marketing.
• Experience of managing freelancers and commissioning content in keeping with brand guidelines.

SKILLS:

• Communications, publication and marketing experience.
• Demonstrable copywriting, multi-media production, and editing skills.
• Excellent project management skills with the ability to juggle competing demands.
• Ability to analyse complex information and present it in an accessible format for different audiences.

We are looking for an Africa-based digital communicator and content producer with strong copywriting skills and an eye for visual content to help bring our impact stories to life. You’ll draw on your interest in development issues and the economy to spot ways to tell our story and effectively reach our audiences in line with our communications objectives.
You will be working with different practice areas – from Health to Human Development, Digital Livelihoods to Financial Services. No two days will be the same, and you will be constantly finding new and creative ways to convey complicated and challenging subject matter to our audiences.
You will proactively search out the best stories, research, content opportunities and impact data across the firm, shaping them into content assets that effectively reach our target audiences. Employing your visual storytelling and copywriting skills, you will produce content that is optimised for our various communication channels.

Your role will encompass:

• Ongoing creative content production for website & social media platforms with a strong emphasis on multimedia content.
• Developing and uploading content to Genesis Analytics websites.
• Proactively evaluate stories, case studies, reports and content from across the firm and in collaboration with practice areas, identify and shape it into multi-platform content.
• Working closely with Business Development Unit on proposal materials including gathering specialist communication input.
• Compiling regular newsletters and brochures.
• Identifying and developing communications champions for different practice areas and provide communications training.
• Supporting practice areas to communicate effectively, including assisting and advising on the gathering of interviews, visual materials, stories and producing thought leadership.
• Working with Head of Communications, develop a content plan to support brand narrative.
• Working with Group Services on specific campaigns.
• Managing external partners and freelancers to produce content in line with brand guidance.
• Supporting the production of key print and digital materials, ensuring the high production quality of materials that meet our brand guidelines

Genesis consultants carry a balanced combination of powerful intellect, strong technical skills, and a consulting character to match. Successful candidates for roles at Genesis:

• Are passionate, self-motivated, and energetic problem-solver
• Value integrity and exhibit ethical behaviour
• Are analytical thinkers and fast learners with an excellent academic record

You are likely to have: