Content Manager (f/m/x)

at  Auto1 Group

Company Description
We are looking for (Junior) Content Manager (f/m/x) to join our growing SEO and Content team to lead work across all of our Italian language content and be involved with our entire European domain portfolio (wirkaufendeinauto.de and sister brands and Autohero). You are passionate about cars/the automotive industry, you enjoy and strive to create class-leading content and enjoy working as part of a diverse team to drive SEO performance as part of a wider marketing team.
AUTO1 Group is Europe’s leading digital automotive platform. We revolutionize the used car market with our well-known brands Autohero, wirkaufendeinauto.de and AUTO1.com.

Job Description

• Carry out keyword research and ensure all content is well optimized for search
• Own the content and roadmap for our Italian language domains. This will be a combination of SEO and content (writing/editing) tasks
• Monitor performance for your domains and come up with creative solutions to increase content performance for our users and organic search
• Manage any external content resources and work with internal teams to develop content that our users will find engaging and could help with our SEO efforts
• Work closely with other marketing teams to drive user engagement (social, YouTube, PR)
• Keep a close eye on our competitors to learn what is driving performance in the industry and evolve our Italian language content strategy accordingly
• Come up with new ideas to drive content engagement and SEO performance and work with the team to test these ideas

QUALIFICATIONS

• Excellent communication skills with fluency in Italian and English
• Experience and/or interest in the automotive industry
• 3+ years of experience in planning, creating, editing and briefing content
• 1+ year of practical SEO experience
• Experience leading cross-department projects
• Business performance focused
• Strong data analysis skills
• Experience using SEO tools is a plus

Please refer the Job description for details