Content Manager (French speaker)

at  Dentolo Deutschland GmbH

ABOUT DENTOLO:

We don’t just offer insurance. We create solutions tailored to needs. Founded in 2015, dentolo builds and operates holistic insurance solutions, radically centered around you. We believe in offering a solution for everyone’s individual needs, so that they and their loved ones can be more carefree. Our solutions are built through conversations with our customers, teams and market specialists. We are customer-obsessed experts that love working together as a team. Our culture is built on collaboration, fast execution and bold actions, always caring about the customer first.
The Content team of the award-winning InsurTech Dentolo Deutschland GmbH is looking for a French speaking Content Manager. As part of the “Brand & Communications” department, the Content Team is responsible for the content for our three insurance brands petolo, dentolo and vitolo, while providing our (potential) customers with an excellent customer experience – from the first touchpoint to beyond the contract closure.
To strengthen our team, we are currently looking for a new French-speaking Content Manager, who will join us, expanding the geographical footprint of our service offering. In this role, you will play a key role in creating content for Performance- and Brand-Marketing, PR, Social Media and SEO. If you feel at home in Content Marketing, are passionate about engaging copy, and are looking for a team that supports you in growing and developing, then we are very much looking forward to getting to know you!
As a Content Manager, you will be a key member of the Content team, reporting to the Content Team Lead. In this role, you will be responsible for creating high-quality French content across multiple channels to support the launch of our pet insurance vertical in France, while also ensuring continuous content development to drive the long-term growth and success of the product.

• Supporting the successful launch of dentolo’s pet insurance vertical in France with translating / writing impactful and engaging copy for multiple channels, including landing pages, blog-articles, social media posts, emails and other assets.
• Handling and assigning of incoming content requests, close collaboration with other teams and quality assurance of editorial content.
• Developing and executing comprehensive content strategies with the rest of the Content team that align with the company’s overall goals and objectives.
• Collaborating on and executing projects with cross-functional teams, such as Marketing, Design/Creative, Research / CRO and Product, including the coordination of multiple stakeholders and adherence to deadlines.
• Handling / briefing external content support and ensuring quality management.
• Creating brand texts for our brands, as well as creating copy for performance-based ads on various Performance Marketing channels, such as SEA, Social Media Paid, Native or CRM emails. Ensuring that all of this content aligns with our tone of voice and brand guidelines.
• Conducting market research and competitor analysis to stay up-to-date with industry trends and identify opportunities for content optimization.
• Monitoring and analyzing of content performance using analytics tools to make data-driven decisions and to continuously improve content quality and reach.
• Implementation of SEO and Social Media best practices and strategies to optimize content for search engines, Facebook, Instagram and TikTok.