Content Manager

at  Riverside Natural Foods Ltd

Join Riverside Natural Foods Ltd., a $300 million+ Canadian-based, family-owned, and globally operating business, committed to leaving the world better than we found it. As a B-Corp certified, Triple-Bottom Line company, we proudly manufacture nutritious, ‘better-for-you’ snacks such as MadeGood and GOOD TO GO. We value teamwork, humility, respect, ownership, adaptability, grit, and fun.
We’re on an ambitious mission to double our business by 2027, and we need talented individuals like you to help us reach new heights. At Riverside, you’ll have the opportunity to chart your own path to success while contributing to ours. We believe anything worth doing is worth doing right, and our values will guide us through the rugged terrain – and yes, it will get rough. But that’s what makes the journey worthwhile.
So, lace up your boots and let’s tackle the climb together. Join us as our Content Manager.
You can learn more about us at www.riversidenaturalfoods.com.

POSITION SUMMARY:

Are you passionate about crafting engaging content in a fast-paced, purpose-driven environment? As the Content Manager at MadeGood, you’ll spearhead our brand’s content strategy, bridging the gap between Creative, Social, Influencer, and Brand teams.
This role demands a blend of strategic thinking, creativity, and executional excellence to drive media plans, boost brand awareness, and enhance engagement across all channels—owned, earned, and paid.
If you thrive on storytelling, are highly organized, and excel in dynamic settings, this role is for you!

• Develop and implement an integrated content strategy for MadeGood that prioritizes the consumer journey while aligning with the brand’s goals and objectives.
• Develop a comprehensive content roadmap for the public site, blog, and organic social channels that guides customers through the sales funnel by addressing their pain points, providing necessary information for decision-making, and strategically timing content delivery at each stage of the funnel.
• Establish content KPIs that directly support MadeGood’s business objectives.
• Lead the 360 Always-On Content Planning Process: Oversee a unified content strategy across all platforms and channels, including social media, influencer, digital, site, email, podcasts and shopper marketing, to ensure consistent, impactful messaging throughout the year. Conduct weekly integrated content planning meetings to maintain alignment and collaboration across marketing efforts.
• Create an integrated annual content calendar highlighting product launches, events and brand storytelling.
• Champion MadeGood’s Story: Pitch, present, and advocate for content that communicates MadeGood’s story effectively across owned, earned, and paid channels, ensuring a consistent and compelling brand voice.
• Collaborate on Creative Content: Partner with the creative team to brainstorm fresh content ideas that supports MadeGood’s brand pillars and ambitions.
• Manage Content from Concept to Execution: Oversee the entire content production process, from ideation to post-production, managing timelines, stakeholders, and resources to ensure smooth execution and timely delivery.
• Collaborate with brand, social and event teams to ensure all our events have compelling content that aligns with our strategic narrative and content pillars
• Partner with the e-commerce, social media, and influencer teams to ensure consistency of messaging and branding across digital channels.
• Propose and launch innovative content formats, such as podcasts, ensuring alignment with brand messaging and audience engagement strategies
• Monitor, analyze, and report on content performance. Collaborate with channel leads to develop and execute test-and-learn strategies and provide regular monthly performance reports.
• Collaborate with the external web developers and UX teams to ensure our site is user-friendly, intuitive, and lead to a smooth navigation experience.
• Support product and brand launches by creating tailored landing pages and coordinating website content in alignment with social, email, and other marketing channels.
• Build and manage freelance roster of writers, content creators and contributors
• Oversee the writing and edits of blog posts, articles, site, podcasts and email content.
• Partner with the digital team on implementing SEO best practices to improve our site’s search engine rankings, including keyword research, meta tags, internal linking, and updating content with relevant keywords to drive organic traffic.
• Explore New Formats and Platforms: Always maintain curiosity and a growth mindset, exploring new content formats and emerging platforms to keep MadeGood ahead of the curve in the competitive snack food industry.
• Drive Cross-Functional Collaboration: Build strong relationships with internal teams such as marketing, Creative, Innovation Teams and R&D.
• Work with the Creative Director to establish a budget for content. This includes allocating funds for writers, creators, production, tools (like CMS or analytics platforms) etc.
• Track spending across content initiatives to ensure it stays within the budget, adjusting as necessary to optimize resource allocation.
• Collaborate with external vendors, agencies, or freelancers to negotiate rates for content production services, ensuring cost-effectiveness.
• Lead and manage a small, collaborative team, providing guidance and support to ensure seamless execution of content and foster an environment of creativity, growth and opportunity.