Content Marketeer

at  Datashift

In order to support our growth ambitions, we want to strengthen our team with a content Marketeer. We are looking for a commercial oriented marketeer that has a way with words to support our marketing team.
Do you have experience in supporting a growing scale-up in the field of technology? Experienced in content generation and lead generation through marketing? You’re not afraid to be challenged? Let’s connect!

YOUR QUALIFICATIONS

At least 4 years of experience in digital marketing, preferably in a growing technology-driven context;
You are not afraid to take initiative and have a drive to keep learning;
Experience with Lead generation through marketing is a must;
Proven success in contributing to a team-oriented environment;
Well organized and flexible;
Interested in data and what it can mean for business;
Excellent communication (written and oral) and interpersonal skills;
Fluent in English

Assure a steady inflow of Marketing Qualified Leads

• Identify & Improve the impact of our content to fit our strategic needs
• Optimize and create lead flows to generate leads for sales to contact
• Leverage our Hubspot CRM to generate Marketing Qualified Lead

Support the creation of relevant content together with our experts and steer content based on past results

• Blogs, cases, video blogs, webinars, podcasts… Any format goes, as long as it shows how we create impact with data
• Use that knowledge to generate impact by reworking the content

Assure a steady inflow of Marketing Qualified Leads

• Identify & Improve the impact of our content to fit our strategic needs
• Optimize and create lead flows to generate leads for sales to contact
• Leverage our Hubspot CRM to generate Marketing Qualified Leads

Use marketing to generate demand and Improve our online presence

• Create strategy to connect target companies with Datashift
• Define ideal client and the appropriate copy
• Improve the content on our website to attract more visitors through search engines
• Use and optimise Analytics to track results of our marketing efforts

Design marketing campaigns and optimise ad campaigns

• Use Social advertising to attract new leads to grow our business
• Develop and optimize Ad campaigns with Google Ads, LinkedIn Ads,… and track them

Using the fundamentals of growth hacking and A/B testing
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