Content Marketer (Full-Time/Remote)

at  smilecomau

ABOUT SMILE

Smile is a dynamic national organisation that is based in Australia and was founded in 2006. It is powered by a talented and dedicated team. Our organisation consists of 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments plus more recently, Retail Dental Cover and Corporate Dental Cover. We have 4,000+ Dentists, 12,000+ Support Team, 1,000+ locations, and nearly 1.1M Members nationally. Smile is experiencing rapid growth as a result of imagineering, blue ocean strategies, and a mission-focused team.

REQUIREMENTS

This FULL-TIME ROLE will only suit someone who also meets the following requirements:

• Has a passion for excelling in all they do, and this is evidenced in references provided in your application
• Has extensive experience and evidence of achieving exceptional results in Content Marketing
• Can be analytical, strategic, and creative when the role requires it
• Has perfect spoken & written English
• Has the highest integrity

If you believe you are a great fit for the role and meet ALL requirements above, we are looking forward to hearing from you!

ROLE OBJECTIVES

This performance profile aims to attract a Content Marketer with a proven and successful track record of developing compelling and strategic content that resonates with our target audience across all stages of the member’s journey. This role includes leveraging artificial intelligence tools to optimise content performance to drive sales growth and member retention.
This role will be reporting to the Head of Marketing and will be a part of the Retail Dental Cover & Enterprise Dental Cover Divisions.
The position will have a full-time commitment of 40 hours per week with at least 6 hours of crossover b/w 8 am-5 pm GMT+10 (Brisbane, Australia)

KEY RESPONSIBILITIES

• Develop & execute a comprehensive content marketing strategy aligned with company objectives & member personas to drive engagement across each stage of the member funnel. brand awareness, lead generation, member engagement & retention.
• Utilise AI-driven insights to identify content opportunities and optimise content performance and audience targeting.
• Produce high-quality and engaging content across various platforms (website, social media, email etc.) that educates, informs, and inspires our audience.
• Update and refresh existing content to ensure relevance and maximise SEO impact.
• Develop content tailored to each stage of the member journey, from awareness to conversion, retention, and re-join.
• Implement personalised content strategies using AI tools to enhance member engagement and conversion rates.
• Monitor campaign performance, analyse results, and iterate strategies based on data-driven insights.
• Leverage AI-powered analytics to refine content delivery and distribution strategies.

This FULL-TIME ROLE will only suit someone who also meets the following requirements:

• Has a passion for excelling in all they do, and this is evidenced in references provided in your application
• Has extensive experience and evidence of achieving exceptional results in Content Marketing
• Can be analytical, strategic, and creative when the role requires it
• Has perfect spoken & written English
• Has the highest integrit