Content Marketer - Organic Search

at  Saasgroup

PROFILE OVERVIEW

Content is a key component of our overall marketing strategy, and we’re looking for a candidate with a high affinity for B2B content marketing. We are looking for you if you are first and foremost, a passionate writer at heart. However, beautiful words alone don’t sell… so you also bring your marketing tactics to the table. You’ll work closely with our Content Marketing Lead and other writers to drive traffic, generate demand and build a community through your content efforts.
You’ll succeed in this role if you consider yourself to be inquisitive, curious, strategic, proactive, and sharp. You’re constantly researching new tools to scale production or expand content formats, monitoring data, staying up to date with search changes, and more. You’ll be jumping between optimizing or improving legacy blog content, editing, writing white papers, creating sales enablement, and the list goes on. It is a multifaceted role—but one of your main strengths will be being well-versed in SEO beyond keywords.

Your responsibilities will include, but are not limited to:

• Content Creation and Editing: support the team with ongoing content creation through copywriting as well as copyediting. This includes content for a range of mediums, such as blogs, newsletters, long-form guides, guest posts, case studies, and social media posts.
• Content Distribution: creating content is just one part of a successful content marketing strategy. You’ll make sure our content receives the attention it deserves by distributing it via our own channels as well building partnerships with third-party sites (newsletters, etc.)
• Analysis and Reporting: to evaluate the effectiveness of our content strategy, you’ll analyze new and existing content and its impact (traffic, conversions, rankings), document your findings with regular reports and prepare best practices on how to improve results.
• Research: stay on top of new content formats and channels worth exploring. You’ll work closely with our SEO Lead to come up with and verify the potential of new content ideas.
• Task Ownership: execute the monthly tasks for the brands assigned to you.