Content Marketing Adviser

at  Royal Automobile Club of WA

As the Content Marketing Advisor, you will drive and deliver social-media and digital led content marketing activity for the purpose of supporting the engagement and growth of the RAC Ignite membership.

What will you be doing?

• Driving the development and execution of social-media led content marketing strategy development for a 17 –24 year old audience (RAC Ignite) to achieve program and marketing objectives
• Developing and maintaining strong, effective working relationships with key internal and external stakeholders, including close alignment with Social & Content team
• End-to-end management of social and content calendar including planning, briefing agency, developing content, managing approvals, posting and community management
• Providing analysis and reporting on data from all campaigns, including marketing effectiveness, evaluation, engagement, and growth
• Capturing and editing video and photo content
• Managing RAC Ignite social budget including processing POs and invoices
• Supporting the development and execution of ad-hoc marketing campaigns, including briefing and management of owned channels (eDMs, Horizons & content)
• Managing website content updates on the RAC Ignite website for news and optimisations

What we are looking for in you

• Demonstrated experience in content marketing, social media marketing and digital content planning, production, and management
• Curiosity and a high degree of initiative. Highly creative with genuine enthusiasm and passion for producing high quality social content – keeping abreast latest trends
• Strong copywriting, editing, and storytelling skills and the ability to think creatively and translate ideas into social formats
• A natural collaborator and clear communicator with outstanding stakeholder management and influencing skills
• Excellent understanding of production and agency management processes
• Excellent proficiency in computer skills including Microsoft Office suite and Social media publishing, management and measurement tools, e.g. Hootsuite, Buffer, Sprout, Brandwatch or equivalent as well as Meta Business and Ads Manager
• Building partnerships and working collaboratively with others to meet shared objectives
• Excellent communication, attention to detail, presentation, and organisation skills
• Experience with image and video editing software would be beneficial
• Tertiary qualifications in Digital Media, Marketing, Advertising, Journalism, Business and/or related discipline would be beneficial

What can we offer you?

• Secure a full-time, 12-month contract position
• Enjoy the endless perks such as free Roadside Assistance, discounts on RAC products and services, including insurance, holiday getaways, and more
• An inclusive & supportive environment, enabling all abilities to strive for success
• Professional career development & ongoing training
• Generous discounts on home, contents & car insurance, plus free roadside assistance
• Member benefits & opportunity to join a very active Social Club

About RAC
As an Equal Opportunity Employer, RAC values inclusivity and promotes a workplace that actively seeks to welcome contributions from all people. RAC is committed to flexibility. If you need assistance or adjustments to fully participate in the application process, please contact
recruitment@rac.com.au

• Driving the development and execution of social-media led content marketing strategy development for a 17 –24 year old audience (RAC Ignite) to achieve program and marketing objectives
• Developing and maintaining strong, effective working relationships with key internal and external stakeholders, including close alignment with Social & Content team
• End-to-end management of social and content calendar including planning, briefing agency, developing content, managing approvals, posting and community management
• Providing analysis and reporting on data from all campaigns, including marketing effectiveness, evaluation, engagement, and growth
• Capturing and editing video and photo content
• Managing RAC Ignite social budget including processing POs and invoices
• Supporting the development and execution of ad-hoc marketing campaigns, including briefing and management of owned channels (eDMs, Horizons & content)
• Managing website content updates on the RAC Ignite website for news and optimisation