Content Marketing Associate

at  Canadian Bank Note Company Limited

Internal Job Title: Content Marketing Associate
Job Type: Permanent, Full-Time
Job Location: 18 Auriga Drive, Ottawa ON
Work Model: Hybrid

POSITION SUMMARY

As a Content Marketing Associate in our Charitable Gaming (Digital Raffles) group, you will be part of our in-house marketing team that is tasked with helping our non-profit partners grow their charitable lottery revenues across our digital raffle platform. You will be responsible for developing and executing content marketing campaigns in collaboration with other members of the marketing team, as well as supporting BUMP’s own marketing initiatives and brand development.
BUMP is a division of Canadian Bank Note Company (CBN) that focuses on charitable gaming, and in particular, digital raffles. We partner with many of the most recognizable professional sports team foundations and hundreds of well-known and distinguished charitable organizations across North America. To learn more about BUMP, visit www.bumpcbn.com .

KNOWLEDGE AND EXPERIENCE

• Bachelor’s degree in (digital) marketing/communications or an equivalent combination of education and relevant work experience
• Working knowledge of marketing automation platforms
• 1-2 years of social media marketing experience
• Front-end web design experience is an asset

SOFT SKILLS AND CHARACTERISTICS

• Communication skills
• Organization and time management skills
• Teamwork and collaboration
• Growth mindset
• Detail oriented

MANDATORY REQUIREMENTS

• Fluency in English (French is an asset)

SECURITY CLEARANCE REQUIREMENTS

• Ability to obtain and maintain Government of Canada Reliability (Level I) personal security clearance.

• Support the execution of BUMP’s overall marketing strategy;
• Writing, editing, publishing and promoting content on social media channels and the BUMP website;
• Support the creation, and editing, of public-facing creative assets;
• Support the execution of marketing campaigns on behalf of BUMP’s non-profit partners to increase Direct to Consumer (DTC) sales. Campaigns may span all, or a combination of:
• Email marketing;
• SMS marketing;
• Social media marketing;
• Digital/print marketing;
• Media communications (Press releases, media alerts, etc.)
• Support the creation and execution of BUMP’s Learning Management System (LMS) Maintain analytics, metrics and campaign reports; and
• Various other duties and responsibilities.