Content Marketing Associate

at  Ecotutu

JOB DESCRIPTION/REQUIREMENTS

We are seeking a creative and detail-oriented Content Marketing Assistant to join our growing team at Ecotutu.
In this role, you will be responsible for creating engaging content, managing our social media presence, and supporting our email marketing efforts. You will play a crucial role in shaping our brand narrative and ensuring our messaging resonates with our target audience.
KEY RESPONSIBILITIES:Content Creation & Strategy: Develop and execute content strategies across various channels, including blog posts, articles, website copy, social media captions, and email newsletters.Conduct keyword research to identify content opportunities and optimize content for search engines (SEO).Write, edit, and proofread high-quality, engaging, and informative content that aligns with brand guidelines and marketing objectives.Socia l Media Management: Plan, schedule, and publish engaging content across relevant social media platforms (e.g., LinkedIn, Twitter, Instagram, Facebook).Monitor social media channels, respond to comments and messages, and engage with our online community.Track and analyze social media performance metrics and identify areas for improvement.Email Marketing Support: Assis t in the creation, scheduling, and A/B testing of email marketing campaigns, including newsletters, promotional emails, and automated sequences.Ensure email campaigns are visually appealing, mobile-friendly, and comply with email marketing best practices.Websi te Content Management: Updat e and maintain website content, ensuring accuracy, clarity, and SEO optimization.Assist in the development and optimization of landing pages.Campa ign Support: Colla borate with the marketing team to support the planning and execution of integrated marketing campaigns.Analy tics & Reporting: Track and analyze the performance of content, social media, and email marketing campaigns using tools like Google Analytics 4 (GA4) and social media analytics platforms. Generate reports and provide insights to inform future marketing strategies.Brand Consistency: Ensur e all content and communications adhere to brand guidelines and maintain a consistent tone of voice across all channels.
REQUIREMENTS:Excellent written and verbal communication skills with a passion for storytelling and content creation.Proven experience in writing and editing content for digital platforms (e.g., blogs, social media, websites).Basic understanding of SEO principles and best practices.Proficiency in social media management tools (e.g., Hootsuite, MarketingPlus) and scheduling platforms. Basic understanding of GA4 and social media analytics.Familiarity with email marketing platforms (e.g., Mailchimp, HubSpot, Zoho Campaign).Strong organizational and time-management skills with the ability to prioritize tasks and meet deadlines.A proactive and results-oriented approach with a strong attention to detail.
DESIRABLE SKILLS:Experience with content management systems (e.g., WordPress).Basic graphic design skills or experience with design tools like Canva.Knowledge of video editing software (e.g., Capcut, Adobe Premiere Pro).Experience with paid social media advertising.Relevant marketing qualifications (e.g., Google Digital Garage).
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Please refer the Job description for details