Content Marketing Associate

at  iiPAY

Are you looking for an exciting opportunity to be a leader within a highly successful global payroll services business? Are you an innovative and experienced Content Marketeer? Are you looking to take your career to the next level by driving success through our values of Respect, Integrity, Teamwork, Accountability, Diversity and Community? Do you have a strong work ethic, global mindset, and the desire to help build a great culture?
iiPay, winners of the Global Payroll Supplier of the Year award 2020 is a high growth, innovative company, based in US, Europe and Singapore recognized for delivering an outstanding customer experience and service levels. Our payroll managed service is underpinned by our market leading global payroll management system delivering a unique client experience and value-added services.
iiPay has a unique opportunity for a highly experienced and motivated Content Marketing Associate who wants to work to enhance iiPay’s market position, brand and support the sales pipeline to help drive to our goal of ‘Paying the Planet’.
Role Overview
Our highly motivated and engaged team members are at the heart of our success! This role requires creating content and creative design documents to support the digital marketing campaigns.
Are you an innovative and creative marketing professional? Do you take initiative to develop unique ways to reach target audiences, increase brand recognition and brand awareness, support lead generation, and drive revenue? If so, iiPay has an excellent opportunity for you.
The ideal candidate will have a proven track record and clear understanding of modern marketing principles, strong written and communication skills, excellent listening and follow-up skills, and a team-oriented mentality. The Marketing specialist will work to enhance iiPay’s market position, brand and support the sales pipeline.
Key objectives of the role

The successful candidate requires a minimum of 2 years’ experience in managing online and digital advertising campaigns and the ability to demonstrate a proven track record in the following areas:

• Assist the Marketing Manager in the day-to-day administrative tasks to support the delivery of the Marketing plan and business goals.
• Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives.
• To create the content our audience is looking for and then to optimize the path to conversion.
• Coordination of Events Management such as exhibitions, conferences, and client forums.
• Social Media Ownership, in particular LinkedIn platform management including posts, and weekly reporting.
• Creation of Content for all Email Marketing Campaigns to support the Sales Team with lead generation.
• Management of Hubspot Pipeline Deals maintenance.
• Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.
• Execution and on-going management of email campaigns and workflows.
• Experience with digital content hubs and all supporting social channels including email / newsletter distribution. This role must understand the basic best practices of the main social media channels, which content and approaches work on each and why.
• Measurement and optimization of the program will be required on a regular and ongoing basis.
• Liaise with internal and external colleagues to create technical content to support the delivery of the content plan.
• Work alongside the creative, commercial and product marketing teams to support a range of ambitious and innovative solutions.
• Support the commercial team by producing “go to market” collateral for client pitches.
• Create supporting graphics and presentations for sales pitches.
• Contribute to internal projects such as branding, company documents/website, publicity materials and social presence.
• Support and key stakeholder engagement for Research organisation briefings – information gathering for analyst RFI responses.
• Research and source brand merchandise for Sales support
• Keep all specification documents up to date and in line with advertising standards.Champion iiPay’s brand identity, ensuring a consistent premium look across all mediums.
• Assist in the development of company collateral including copywriting and graphic design.
• Hands on and a ‘doer’

What are we looking for in you?

• Thorough understanding of market segmentation, principles of marketing, integrated marketing communication principles and branding
• Ability to achieve results in a globally diverse, fast-paced, high-growth entrepreneurial environment.
• Ability to demonstrate a shift in traffic and value received marketing initiatives.
• Bachelor’s Degree in related field of study (marketing, advertising, public relations, journalism etc.)
• 2+ years hands-on experience managing content creation and graphic design utlizing the Adobe Creative Cloud software packages and Hubspot experience is desirable.
• 2+ years hands-on experience managing online/digital advertising campaigns.

What we can offer you?

AS WELL AS OFFERING YOU THE OPPORTUNITY TO BE INNOVATIVE AND AMBITIOUS, IIPAY BELIEVES IN OFFERING A COMPETITIVE SALARY, GENEROUS BENEFITS PACKAGE INCLUDING MEDICAL COVER, VOLUNTEERING DAY, WELLNESS PROGRAM, GYM SUPPORT, CONTINUOUS DEVELOPMENT, AND FINANCIAL ASSISTANCE FOR EDUCATION AND PROFESSIONAL MEMBERSHIPS AND YOUR BIRTHDAY OFF!

iiPay is an equal-opportunity employer that does not tolerate discrimination on any basis. We actively encourage applications from diverse backgrounds, perspectives, and skills. We are committed to providing an environment of inclusiveness and respect where everyone can excel

Please refer the Job description for details