Content Marketing Associate

at  OhentPay

WHO ARE YOU?

• Between 2 - 4 years of experience with a B2C product as a content marketer in a fast-paced environment
• Strong knowledge and experience with social media and SEO content channels
• Able to fully own the content channels and properly create suitable content for the different channels
• Can write clear copy and messaging properly highlighting product value propositions and call-to-actions, and reaching the right audience segment
• Understands the importance of testing and experimentation and using data to make important decisions
  This role reports directly to the marketing manager

ABOUT THE ROLE

The content marketing associate role sits in the growth team and will be responsible for creating and implementing content strategies that are aimed at awareness, acquisition, engagement, and retention.
OhentPay is an international money transfer product that lets users send money to 190+ countries and 40+ currencies.

WHAT YOU’LL BE DOING

• Implementing content marketing strategies for OhentPay’s international money transfer product targeting customers at different stages of the marketing funnel
• Creating different forms and types of content (images, videos, reports) suited for various channels e.g website, mobile app, social media, blog, landing pages, e.t.c.
• Create and always maintain a content calendar for the various channels available
• Working with a team of writers to create Search Engine Optimised blog content and aim to increase increase inbound traffic from search engines
• Working with other colleagues and teams to ensure all content & assets needed are delivered or approved, as the case may be
• Experiment with content, messaging, and copy to improve business and marketing metrics
• Keep up with industry and content marketing trends across the world