Content Marketing Lead, IVS

at  Stryker

We are excited to be named one of the World’s Best Workplaces by Fortune Magazine! We are proud to offer you 12 paid holidays annually. For an overview of our benefits and time off, please follow this link to learn more:US Stryker employee benefits.

WHAT YOU WILL DO:

• Develop and execute on the overall content strategy in alignment with the business goals and objectives
• Managing and coordinate the content creation process
• Drive digital presence for the Interventional Spine business; implementing innovative solutions that bridge mobile, social, email and digital media.
• Aligning content on digital platforms, including websites, mobile, social, email and internal platforms.
• Own day-to-day management of all social media channels in collaboration with vendor and strategic communications team; including crafting, curating, planning, scheduling, posting and analyzing digital content via multiplatform environments.
• Collaborate with cross-functional partners, including Legal, Compliance, Clinical and Regulatory, to develop internal review processes to execute digital platform in a regulated market.
• Optimize and align Search Engine Optimization (SEO) and Search Engine Marketing (SEM) efforts.
• Develop and maintain project calendars to establish priorities track project status and deliverables.
• Promote upcoming and live events via digital and print channels.
• Identify, track, analyze and report on key metrics.
• Align with company-wide digital strategy and grow relationships with cross-divisional and cross-functional stakeholders.
• Develop creative and tailored messaging for several audiences.