Content Marketing Lead

at  Robovision

Robovision, a leading AI Platform, is in hyper-growth. With an award-winning platform operating in over 40 countries, we are globally recognized as an AI-vision leader. We have enabled groundbreaking innovations in healthcare, agriculture, retail and manufacturing.
Content is a key pillar of our marketing strategy and we want to double down on creating engaging content & stories across the customer journey. Hence, we seek a talented Content Marketing Lead to reinforce our team.
You will be responsible for developing and executing a comprehensive content strategy that drives brand awareness, thought leadership in Vision AI, and lead generation across our B2B audiences.
You will be responsible for owning and executing all content-related initiatives at Robovision. This could include initiatives like: messaging frameworks, campaigns, blogs, social media content (both company-created & managing sponsored content), PR initiatives and more.
You’ll have an editor role but will also occasionally create content yourself and work with in-house content creators, influencers, agency partners, etc. While you will have other writers & creators to help you, you must be an excellent writer, communicator and creative mind yourself.
We value creativity, a hands-on attitude, rapid experimentation, and a passion to advance the Robovision mission.

• Develop an overarching content strategy aligned with the company’s business objectives and key industries to drive brand awareness and sales;
• Creating a content calendar that encompasses multi-channel distribution via our owned channels: social media, email, partners, founder etc.;
• Briefing creative partners & internal team, writing scripts, etc, to create owned content for our social media: short videos, reels, posts, etc.;
• Delivery of high-quality written content: thought leadership, ghostwriting for our founder, and contributed content pieces for publications;
• Reaching out to journalists and publications regarding coverage or contributed pieces;
• Working with and managing PR contacts, writers, etc.;
• Briefing and liaising with social media partners, ‘influencers’ and managing sponsored content delivery;
• Reporting on basic content-related metrics from our website and social media platforms.