Content Marketing Manager - Alto B2B SaaS

at  Houseful

HYBRID WORKING PATTERN: 2 DAYS PER WEEK IN OUR LONDON BRIDGE OFFICE

Houseful is home to trusted brands such as Zoopla, Alto, Hometrack, Yourkeys, Mojo, and Prime Location. Together, we create the connections that power better property decisions by unlocking the combined strength of software, data, and insight.
Our software solutions power over half of all UK housing transactions each year. We help estate agents and home builders drive efficiencies, speed up transactions, improve customer experiences, and uncover new areas for business growth.
With Alto, our leading CRM platform, at the forefront, we integrate seamlessly with partners across lending, conveyancing, and prop-tech, enabling end-to-end property transactions that benefit the entire industry.

ESSENTIAL SKILLS

• Proven experience in content marketing, with a strong focus on SEO strategy and execution.
• Demonstrable ability to create high-quality, engaging, and ranking content for competitive keywords.
• Advanced knowledge of SEO tools (e.g., Moz, SEMrush, Ahrefs) and platforms like Google Analytics, Search Console, and Google Trends.
• Expertise in managing content using WordPress CMS.
• Familiarity with schema markup, on-page SEO tactics, and backlink strategies.Strong analytical skills to measure and optimise content performance.

PREFERRED QUALIFICATIONS

• Experience in the SaaS industry or property tech market.
• Knowledge of SEO best practices specific to B2B or software markets.Familiarity with content distribution strategies and integrating content into broader marketing campaigns.

ROLE SUMMARY

The Content Marketing Manager will play a critical role in our marketing team, drive organic growth and boost Alto’s brand visibility through strategic long-form content and SEO strategies.
In this role, you’ll take ownership of on-page and off-page SEO, delivering high-quality, long-form content designed to rank for competitive keywords. With a deep understanding of SEO best practices and content marketing, you’ll help position Alto as a leader in the property software market and ensure we compete effectively in search engine results pages.

KEY RESPONSIBILITIES

• Long-Form Content Creation: Produce and manage engaging, keyword-driven long-form content such as blogs, guides, and case studies.
• On-Page Optimisation: Enhance content with schema markup, internal linking, and meta tags to improve SEO performance.
• Content Management: Oversee the content lifecycle using WordPress CMS, ensuring consistency, quality, and alignment with SEO goals.
• Keyword Research: Use tools like Google Trends, Moz, and Search Console to identify opportunities and optimize content strategies.
• Collaboration: Work with cross-functional teams, including marketing, product, and sales, to align content with wider campaign goals and messaging.Performance Tracking: Monitor and report on key SEO metrics, adjusting strategies based on insights to ensure continuous improvement.