Content Marketing Manager, Canada, Remote

at  Fundraise Up

ABOUT US

At Fundraise Up, we are reimagining the fundraising platform to create the most convenient and fastest way to donate to non-profit foundations. Our innovation is aimed at enhancing loading speeds, boosting conversion rates, offering diverse payment methods, and more. Each month, individuals worldwide donate tens of millions of dollars through our platform. We are the go-to fundraising solution for some of the world’s leading non-profit organizations. UNICEF, The Obama Foundation, the Alzheimer’s Association, and many others leverage our platform for their online fundraising needs.

SKILLS AND QUALIFICATIONS

• Minimum 5+ years of experience working with non-profit organizations or understanding of their unique challenges in fundraising.
• Experience writing for B2B SaaS or tech platforms.
• A passion for creating engaging, results-driven content.
• A data-informed mindset to experiment, analyze, and optimize content.
• Experience driving measurable improvements in engagement and conversions.
• A collaborative approach, working cross-functionally with teams like Sales, Partner Marketing, and Events.

ABOUT THE ROLE

We’re seeking a highly motivated Content Manager to drive measurable impact on our 2025 marketing and business objectives. This role is a critical component of our strategy to enhance account-focused engagement, optimize content for conversions, and deliver high-impact campaigns that resonate with our target audience.
As the Content Manager, you’ll create and execute conversion-focused content across campaigns, email, and digital assets, helping us hit key performance targets, including: Increasing Target Account Engagement, Improving Email Performance, Optimizing Conversions, Campaign Development

KEY RESPONSIBILITIES

• Creating, optimizing, and scaling content initiatives.
• Landing Pages & Ads: Create compelling, optimized copy to improve engagement and conversion rates.
• Email Campaigns: Write and test high-performing email sequences to enhance open and click-through rates.
• Conversion Oriented Assets: Scope and create copy for online calculators, infographics, reports and interactive demos to drive engagement and high conversion rates.
• Performance Optimization: Continuously analyze content performance, iterating to improve KPIs.