Content Marketing Manager

at  Journey Further

REQUIREMENTS

• More than 5 years in a content marketing role
• Proven experience in engaging, supporting, and creating content that speaks to prospects and clients
• Strong understanding of performance marketing
• Exceptional interpersonal and communication skills
• Strong problem-solving abilities and client-centric mindset
• Ability to work collaboratively with cross-functional teams
• Incredibly organised
• Proficiency in CRM software and email management systems
• Mentor and support junior team members and help them grow and develop
• Ability to work with skilled freelancers to support the creation of deeper thought leadership initiatives

• Ownership of the content marketing strategy – being considerate of hero, hub and hygiene content types – working closely with the wider growth team to create a strategy that aligns to our growth personas wants and needs
• Responsible for bringing our brand proposition to life through content marketing, ensuring our brand message cuts through in both UK and US markets
• Collaborate with product specialists to strengthen group marketing strategies, as well as individual channel plans
• Analyse data to identify trends, strengths, and opportunities for optimising and continuously improving our approach to content marketing
• Ensure our on-site content is rooted in SEO best practice
• Identify key content opportunities, organic and/or paid
• Establishing workflow for requesting, creating, editing, publishing, and retiring content
• Collaborate and brief junior members of the team and/or third party freelancers as and when required to create supporting content
• Lead the awards strategy and delivery process for the agency (product only); across both UK and US markets
• Collaborate with senior stakeholders to align awards entries with our brand proposition to ensure our brand messaging is consistent across all content