Content Marketing Manager, Social Media and Video

at  Relay Financial

Our mission is to increase the success rate of small businesses. Traditional banking has been a growth limiter rather than a growth enabler for business owners, and we’re changing that. Relay is the all-in-one, collaborative money management platform. We’re building for employer SMBs and their finance function, internal and external, and are focused on delivering a human-centric customer experience. Ultimately, we help SMBs be ‘on the money’.
We’re looking for a highly creative Content Marketing Manager, Social Media and Video who will play a pivotal role in shaping and executing on our organic social media strategy to grow Relay’s brand awareness and audience, create engaging content for U.S. small business owners, and drive MQLs and approvals. The Content Marketing Manager will join a team of quality- and goal-obsessed marketers and creatives who want to help small businesses succeed. If you are looking to contribute your experience and skills in a fast-growing startup; we want to hear from you!

• Develop and execute the social media content strategy to build awareness of Relay, grow our owned audiences across Instagram, LinkedIn, Facebook, YouTube, Twitter, TikTok and support business goals
• Create compelling, educational, and thumb stopping organic social media content and campaigns to connect with U.S. small and medium sized businesses and showcase why Relay is the best banking platform for cash flow clarity
• Build and manage a content calendar to support marketing activities, including brand campaigns, product launches, demand generation initiatives, showcasing customer stories, UGC content, employer brand posts and more.
• Actively engage in relevant social media conversations, influencer posts and target communities and address customer inquiries to foster positive brand interactions.
• Monitor and report on social media content performance and trending conversations among our target audiences to proactively suggest opportunities to improve or iterate on effort to drive awareness and business goals.
• Create original and repurposed short-form video content for social platforms to showcase Relay’s content and grow our audience and engagement
• Flex your creativity and storytelling skills to create content that is on-brand, on-point, and delights our audience.