Content Marketing Manager / Specialist

at  Nethermind

WHAT ARE WE ALL ABOUT?

We are a team of builders and researchers on a mission to empower enterprises and developers worldwide to access and build on decentralized systems.
Our expertise covers several domains: Ethereum and Starknet protocol engineering, layer-2, cryptography research, protocol research, decentralized finance (DeFi), security auditing, formal verification, real-time monitoring, smart contract development, and dapps and enterprise engineering.
Working to solve some of the most challenging problems in the blockchain space, we frequently collaborate with renowned companies, such as Ethereum Foundation, Starknet Foundation, Gnosis Chain, Flashbots, Forta Protocol, Lido, EigenLayer, Open Zeppelin, RISCZero, Aleph Zero, and many more.
Today, we are a 350+ strong team working remotely across 66+ countries.
View all our open positions here: https://www.nethermind.io/open-roles

ABOUT THE ROLE

We are seeking a proactive and versatile Content Marketing Manager to spearhead our content initiatives at a rapidly-growing, remote-first organization deeply embedded in the Ethereum and Web 3 ecosystems. This role is ideal for a self-starter with a solid understanding of Web 3 culture including knowledge and being able to communicate effectively on more technical Web 3 topics.
Our Ideal candidate is someone who thrives in a globally-distributed team, and is confident in working independently to directly create, curate, and manage content across multiple platforms and brands within the Nethermind Ecosystem. This role will include a path to grow into a more strategic role managing broader content marketing strategies.
Having a keen eye and attention for detail is crucial as well as having a passion for storytelling and words. This role requires a blend of creativity, project management, and analytical skills to ensure our content engages our audience and aligns with our brand values.
This position offers a unique opportunity to join our marketing team and to be at the forefront of technological innovation, creating impactful content that drives awareness and adoption of blockchain infrastructure and tooling. You’ll work in a dynamic environment where your input, expertise will contribute significantly to our goals to expand and maintain our reputation as innovative market leaders in the industry.

KEY RESPONSIBILITIES

• Content Strategy and Execution:
• As part of the marketing team, develop and implement targeted content strategies that align with our brand goals and business objectives.
• Collaborate closely with Engineering and Design to build and deploy campaigns that enhance visibility and engagement with our products and solutions.
• Coordinate and lead the creation of a variety of content from start to finish on all our communications channels including technical blog posts, social media updates, video scripts, B2B decks, design briefs, website updates, press releases, event collateral.
• Produce targeted, creative and on-brand posts on Twitter, Linkedin, Farcaster, and other social media channels.
• Content Management:
• Coordinate across marketing, engineering, design, sales and legal teams to ensure seamless execution and brand consistency across all touchpoints.
• Maintain a content calendar to ensure consistent content delivery and engagement across all platforms.
• SEO and Analytics:
• Implement SEO best practices to enhance content visibility and drive organic growth.
• Work with our Marketing Data Analyst to analyze campaign reports and assess efficacy, using insights to optimize and refine content strategies.
• Community Engagement and Market Research:
• Actively engage with the Ethereum ecosystem and broader Web3 communities to stay abreast of hot topics and emerging trends.
• Conduct competitor and market research to inform content decisions and strategic directions.
• Leadership and Team Management
• Support the building, mentoring, and managing of a junior marketing interns and content specialists