Content Marketing Manager

at  Whatfix

WHO ARE WE?

Whatfix is a leading global B2B SaaS organization and the largest pure-play enterprise digital adoption platform solution provider. Utilizing GenAI technology, Whatfix enhances all stages of software deployment with application simulation, product analytics, and digital adoption, driving business outcomes such as increased revenue win rates, cost reduction, risk compliance, enhanced productivity, and improved user experience. We have seven offices in the US, India, UK, Germany, Singapore, and Australia, supporting 700+ global customers, including 80+ Fortune 500 companies. Whatfix has raised $140 million to date and is backed by marquee investors, including Softbank, PeakXV, Dragoneer, and Cisco Investments.

• With over 45% YoY sustainable annual recurring revenue (ARR) growth, Whatfix is among the “Top 50 Indian Software Companies” as per G2 Best Software Awards.
• Recognized as a “Leader” in the digital adoption platforms (DAP) category for the past 4+ years by leading analyst firms like Gartner, Forrester, IDC, and Everest Group.
• The sole vendor named as Customers’ Choice: 2024 Gartner® Voice of the Customer for Digital Adoption Platform Report. We also boast a star rating of 4.6 on G2 Crowd 4.5 on Gartner Peer Insights, and a high CSAT of 99.8%
• Highest-Ranking DAP on 2023 Deloitte Technology Fast 500™ North America for Third Consecutive Year
• Won the Silver for Stevie’s Employer of the Year 2023
• Only DAP to be among the top 35% companies worldwide in sustainability excellence with EcoVadis Bronze Medal

The Whatfix content marketing team is dedicated to creating best-in-class educational and thought leadership content that builds category awareness, community, and buyer engagement. The team owns the Whatfix Blog, which drives over 350,000 visitors to our content each month, as well as case studies, eBooks, whitepapers, email newsletters, use cases, product page copy, and more.
This role will take ownership of our eBook and whitepaper content strategy, ensuring alignment with GTM functions and audience needs. You’ll work cross-functionally with content, product marketing, design, and brand teams to identify content gaps and opportunities to enhance our thought leadership.
This role will also support new content marketing functions, like supporting GTM campaigns by contextually repurposing content for specific industries, ICPs, and use cases. The right candidate will be comfortable in front of a camera and talking to customers, analysts, ICPs, and prospects, building a repository of industry leader quotes, video, and research that enables our entire writing team to create ICP-first content.

QUALIFICATIONS:

• Comfortable working collaboratively between content, product marketers, and designers to take a concept from ideation to finished project
• Experience creating content that supports larger marketing campaigns
• Experience packaging and repurposing existing content into new content types, like ebooks, email campaigns, articles, etc
• Experience creating MOFU-gated content like eBooks and whitepapers
• Comfortable connecting with customers and ICPs to interview via video calls and recording video content in our San Jose studio
• Experience with a SaaS content marketing team
• Familiar with using ChatGPT to improve productivity and efficiency
• Experience with Ahrefs, Wordpress, GA4
• Experience with Airtable is a big plus

RESPONSIBILITIES:

• Own the strategy, creation, and optimization of eBooks and whitepapers, ensuring they effectively nurture leads through TOFU/MOFU stages
• Repurpose existing content to create tailored content that supports GTM motions for different sectors and use cases
• Conduct customer and ICP research to build a library of video content to add authenticity and thought leadership to our content. From repurposing existing customer video case studies, meetups, and webinars, to interviewing new thought leaders and ICPs from LinkedIn, to documenting new analyst research and trends to make it easier for our writers to access
• Support core content marketing functions to optimize current operations, existing content, conversions, and engagement metrics
• Support content distribution initiatives. Engage with Reddit, Quora, and other online communities to drive engagement to Whatfix content and product pages. Reach out to content managers and publishers that cover related topics and themes
• Leverage AI tools like ChatGPT to streamline content creation, enhance research efficiency, and drive data-informed content strategy
• Scrappy and ready to instantly contribute to a high-performing content marketing team

THIS ROLE REQUIRES WORKING ONSITE AT OUR LONDON OFFICE, 1 KINGDOM STREET, PADDINGTON CENTRAL, LONDON, W2 6BD. RELOCATION ASSISTANCE IS OFFERED.

We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values - Customer First; Empathy; Transparency; Fail Fast and scale Fast; No Hierarchies for Communication; Deep Dive and innovate; Trust is the foundation; and Do it as you own it.
Whatfix is an Equal Opportunity Employer and an E-Verify participant. All activities must comply with our Equal Opportunity Laws, ADA, and other regulations, as appropriate.
We are an equal opportunity employer and value diverse people because of and not in spite of the differences. We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status.
Due to our company’s global nature and hiring committees spanning different time zones, the interviews for this role will be recorded for those not in attendance to review