Content Marketing Specialist

at  Alexa Translations

Toronto, ON, Canada -

Start DateExpiry DateSalaryPosted OnExperienceSkillsTelecommuteSponsor Visa
Immediate26 Jan, 2025Not Specified27 Oct, 20243 year(s) or aboveMarketing Automation,Twitter,Instagram,Semrush,Google Analytics,Crm,Social Media,Linkedin,Data Studio,Wordpress,Moz,Trello,Facebook,HubspotNoNo
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Description:

Technical Skills & Experience

  • CRM (Wordpress)
  • CRM & Marketing Automation (Hubspot)
  • SEO/SEM Certifications (SEMrush, Ahrefs, MOZ, etc.)
  • Google Workplace Suite and/or MS Office Suite
  • Social Media (Linkedin, Facebook, Instagram, Twitter) - certifications strongly preferred
  • Project Management Tools (ClickUp, Asana, Trello)
  • Analytics Dashboards (Google Analytics, Data Studio, etc.

Responsibilities:

Research & Reporting

  • Conduct interviews with subject matter experts to learn and write about new topics, such as translation services, artificial intelligence, etc.
  • Support SEO efforts, including conducting keyword research, content creation, on-page optimization, etc.
  • Conduct regular, ongoing analysis of content and social media effectiveness to ensure KPIs are met (and exceeded).

Content Creation

  • Produce well-researched thought leadership pieces in the form of website copy, blogs, infographics, social media content, and more to attract and engage key target segments.
  • Review/edit the work of others to ensure content is accurate in grammar, messaging, style, and tone of voice, and optimized for search and user experience (UX).
  • Craft product-related content, including sales collateral and knowledge base articles, by collaborating with design, product marketing, tech, and operations teams.
  • Support the editorial calendar, ensuring deadlines and quality expectations are always met.
  • Oversee content operations and ensure workflows are being followed in our project management software and that deadlines are being met.

Social Media

  • Draft engaging social media posts catered to our audience, incorporating a variety of content, formats and multimedia.
  • Oversee scheduling and day-to-day management of social media posts.
  • Engage with our social media followers, influencers and partners, in order to expand our reach and increase engagement.
  • Convert our social media followers into email subscribers and prospects within our CRM.

What You’ll Need

  • Impeccable English, with a strong preference for those who are fully bilingual in English, French and/or Spanish.
  • 3+ years of content marketing experience in B2B SaaS or tech-related field.
  • 3+ years of social media experience in B2B SaaS or tech-related field.
  • Proven writing and communication skills showcasing that you can write on-demand with an appropriate tone.
  • Entrepreneurial no-nonsense mindset with a passion for growth.
  • Exceptional organizational skills.
  • A portfolio of original work that demonstrates your content marketing and social media expertise.

Technical Skills & Experience

  • CRM (Wordpress)
  • CRM & Marketing Automation (Hubspot)
  • SEO/SEM Certifications (SEMrush, Ahrefs, MOZ, etc.)
  • Google Workplace Suite and/or MS Office Suite
  • Social Media (Linkedin, Facebook, Instagram, Twitter) - certifications strongly preferred
  • Project Management Tools (ClickUp, Asana, Trello)
  • Analytics Dashboards (Google Analytics, Data Studio, etc.)

Benefits and Perks

  • Opportunities for personal and professional growth via work experience and in-house learning.
  • Inspiring company culture and opportunity to learn from experienced entrepreneurs.
  • Tackle unique challenges and face the unknown often, supported by an amazing team that really wants you to succeed.
  • Equipment you need to thrive in your role.

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REQUIREMENT SUMMARY

Min:3.0Max:8.0 year(s)

Marketing/Advertising/Sales

Marketing / Advertising / MR / PR

Communications, Marketing

Graduate

Proficient

1

Toronto, ON, Canada