Content Marketing Specialist

at  ASSA ABLOY

ASSA ABLOY Global Solutions is part of the ASSA ABLOY Group, who are the global leader in access solutions. Every day, we reimagine how people move through a safer, more open world with ease. If you’ve ever walked through an automatic door, stayed in a hotel, or gone through passport control, you’ve probably used one of our products or services. We have operations in over 70 countries, with over 52,000 colleagues around the world.
Our expertise in customer journey mapping, innovation, and service design leads to the invention of new solutions that create value for our clients and exceptional experiences for their end users. And we have the fantastic opportunity available in our MARKETING department for a Content Marketing Specialist.
Part of Global Solutions, the Marketing department plays a pivotal role and requires close collaboration with local regions and global marketing/product management teams.

ABOUT US

Featuring four times in Forbes’ most innovative companies worldwide, we deliver innovative, safe, and convenient security solutions that provide real added value to our customers. As a group, our goal is to everyday help billions of people experience a more open world. We’re proud to boast leading positions across the majority of Europe, North and South America, Asia, and Oceania, offering products and services to our customers seeking solutions to their entrance and opening requirements, such as locks, doors and entrance automation.

YOUR ROLE IN KEEPING THE FUTURE IN SAFE HANDS…

As the Content Marketing Specialist for the Global solutions division of ASSA ABLOY, you will have the opportunity to work and develop your skills in a thriving diverse and multicultural organisation in constant expansion.
Reporting to the Content and Product Marketing Manager, you will be responsible for coordinating the launch of new campaigns and supporting internal sales network and stakeholders.

WHAT YOU WILL DO…

• Design and develop marketing content and materials for internal and external customers, supporting our sales network and product manager teams. This includes content on product features, solutions, and software applications.
• Utilize traditional and digital marketing techniques to optimize our customers’ knowledge of our products and solutions.
• Collaborate with subject matter experts to create engaging tools that enhance our brand’s impact in the marketplace.
• Maintenance and regular updating of marketing materials such as brochures and product sheets.
• Support digital campaigns with graphics for social media, landing pages, and outbound marketing.
• Provide graphics support for customer-facing digital channels in alignment with our branding guidelines.
• Gather and follow up on local requests for new campaigns from the global team.
• Develop and maintain graphics templates for advertisements and presentations.
• Conduct target audience research and adjust the graphical tone of voice to suit different target audiences.