Content Marketing Specialist

at  eloomi

LOCATION: COPENHAGEN HUB OR UK FULLY REMOTE

We are looking for a talented Content Marketing Specialist to take responsibility of our inbound marketing content including social media posts, blog articles, email copy, ad copy, landing page copy and content assets such as ebooks and webinars.
Our ideal candidate is a creative marketing professional with a B2B copywriting background. You should be able to expand our company’s digital footprint and brand awareness.
You will be responsible for developing engaging content, either producing it yourself or managing an outsourced resource, such as SEO content, email and social media content. Examples of content assets created would be blog articles, Ebooks and customer case studies.

REQUIREMENTS:

• A highly collaborative team player who is happy to work at the core of a digital marketing team to provide content deliverables to meet campaign and market requirements.
• Proven work experience as a Content marketing manager and familiarity with content writing, editorial, production and publishing processes
• Experience with marketing automation and CRM tools
• Ability to publish content in emails in Hubspot.
• Ability to publish content on social media platforms such as LinkedIn.
• Ability to publish blog article content on Wordpress.
• Project management skills, including the ability to plan, organize, and coordinate multiple projects simultaneously, and attention to detail
• Experience with marketing strategy development and implementation
• Editorial mindset with an ability to predict audience preferences
• Experience with digital marketing, including SEO, email marketing, social media, and content marketing
• Strong copywriting best practice experience, skills and knowledge.
• Strong analytical skills and hands on experience with web traffic metrics
• Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams
• Excellent writing skills in English
  B2B copywriting experience

• Project Management and orchestrate content across a variety of marketing channels, including blog posts, social media, email-automations, newsletters, eBooks, product pages, PR, and more.
• Manage the copywriting, feedback and publishing process.
• Defining a clear process for content production, quality control, and content delivery and distribution to the market.
• Become a tone of voice champion in the company and help the team drive leads and revenues
• Bringing ideas, offering feedback and observing current trends to stay competitive and achieve the best results with our content strategy
• Assisting on our video productions, from script to final editing and delivering high quality marketing collaterals in collaboration with our graphic team
• Plan our content calendar and schedule social media posts across our social media profiles
• Working cross-functionally with product, marketing, customer success and sales team for successful product launches & supporting campaigns.
• Working closely with our external marketing agency to support them when launching new products and go to market communications.
  Leading content marketing campaigns, as well as help run MQL flows and customer nurture.