Content Marketing Specialist

at  Enersys

EnerSys is the global leader in stored energy solutions for industrial applications. We have over thirty manufacturing and assembly plants worldwide servicing over 10,000 customers in more than 100 countries. Worldwide headquarters are located in Reading, PA, USA with regional headquarters in Europe and Asia. We complement our extensive line of Motive Power and Energy Systems with a full range of integrated services and systems. With sales and service locations throughout the world, and over 100 years of battery experience, EnerSys is the power/full solution for stored DC power products.
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EXPERIENCE AND QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential job function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

EDUCATION

• Bachelor’s degree in marketing, journalism, communications, or similar.

GENERAL SKILLS & COMPETENCIES

• Preferred experience in the energy systems industry (telecoms, cable broadband, industrial, and data centre).
• Excellent written, verbal, and presentation communication skills, with a professional and clear approach to interacting with customers, field sales, and company contacts.
• Ability to translate technical information into relatable and understandable content for both external customers and internal audiences.
• Strong analytical skills, data understanding, and decision-making capabilities.
• High energy, self-starter personality with a focus on success and proven ability to work autonomously.
• Fluent in speaking, reading, and writing English, capable of working in a multinational/multi-language environment.
• Strong multi-tasking and project management skills.
• Excellent people skills, capable of building a strong network of internal and external contacts.
• Experience in collaborating with business development/sales professionals to generate leads and align marketing activities with campaigns.
• Willingness to travel up to 30% annually.
  EnerSys provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. EEO/Minority/Female/Vets/Disabled
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JOB PURPOSE

The Content Marketing Specialist serves as the chief storyteller for the Energy Systems Marketing team, focusing on sectors like communications networks, data centres, and industrial power and utilities. Their role involves planning, researching, creating, distributing, and analysing content to engage the target audience, attract potential customers, support products, and generate leads, with an emphasis on audience needs rather than just promoting products. Responsibilities include providing both operational and strategic support for content marketing across channels such as web, SharePoint, advertising, blogs, guides, whitepapers, infographics, videos, and animations. The specialist will define content topics and formats that align with business goals, create editorial calendars, and develop a compelling content vision that supports the EnerSys Energy Systems brand, value proposition, market messaging, and customer journey, with a focus on marketing ROI, KPIs, and targets. They will use effective technologies, tools, and platforms to streamline customer contact through appropriate channels, reaching all Energy Systems segments and markets. Collaborating closely with global product management, customer experience teams, business development/sales, service teams, external agencies, and service providers, the specialist ensures global and regional representation. Reporting to the Director of Marketing, Energy Systems, the Content Marketing Specialist will be part of a dynamic global team, developing marketing campaigns, content, messaging, collateral, and programmes to build brand and capability awareness and increase market share in relevant Energy Systems segments.