Content Marketing Specialist (Marketing Generalist)

at  Indiana University

JOB SUMMARY

Indiana University Communications and Marketing seeks a talented storyteller who excels at writing for both print and digital media to develop content for the top-ranked Kelley School of Business. The Content Marketing Specialist is a member of the Kelley School’s marketing team, which is part of IU’s Content Strategy team. Led by the Executive Director of Content Strategy, the team guides the creation, delivery, and governance of useful, usable, relevant content for Indiana University and its stakeholders.

Department-Specific Responsibilities

• Ideates, writes, and edits relevant, high-impact copy and marketing content that align with Indiana University’s enterprise content strategy and overall branding guidelines.
• Writes and edits clear, engaging marketing copy and content for Kelley print and digital media and various channels.
• Understands and implements IU’s enterprise content strategy to effectively reach Kelley’s target audiences and achieve marketing goals.
• Fact checks, proofreads, and edits.
• Coordinates with design, customer relations management (CRM), and marketing strategy teams to bring projects from concept to completion.
• Collaborates closely with Kelley clients and a team of creative professionals that includes content writers, web and print designers, video producers, photographers, a social media manager, and project managers.
• Optimizes content through editing and repurposing existing materials.
• Manages and publishes content in IU’s content management system.
• Helps maintain IU and Kelley’s content standards, style guides, compliance, and voice and tone.
• Manages and implements feedback.
• Keeps up with copywriting and content development trends.

General Responsibilities

• Independently develops and executes basic and increasingly more complex strategic marketing plans for a department or functional area within a department to advance goals and objectives, including data collection and market research, target market definition, development of project timelines, sourcing of promotional materials, and marketing content creation.
• Responds to inquiries and requests from stakeholders and explains information regarding policies, procedures, and programs.
• Manages relationships with various internal and external stakeholders, including vendors, and acts as a collaborative resource in curating marketing plans to relevant initiatives, groups, events, and programs.
• Regularly researches relevant subject matter to increase knowledge in area(s) of specialty, including information on various marketing channels (print, online, electronic, email, social media, and direct mail).
• May participate in team-based marketing planning to align strategies and deadlines across various concurrent projects and initiatives.
• Collaborates with users of various software programs and creative platforms to create and deliver content and marketing materials in multiple formats to a variety of audiences.
• May provide guidance to lower-level Marketing Generalists.

QUALIFICATIONS

Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.

Department-Specific Responsibilities

• Ideates, writes, and edits relevant, high-impact copy and marketing content that align with Indiana University’s enterprise content strategy and overall branding guidelines.
• Writes and edits clear, engaging marketing copy and content for Kelley print and digital media and various channels.
• Understands and implements IU’s enterprise content strategy to effectively reach Kelley’s target audiences and achieve marketing goals.
• Fact checks, proofreads, and edits.
• Coordinates with design, customer relations management (CRM), and marketing strategy teams to bring projects from concept to completion.
• Collaborates closely with Kelley clients and a team of creative professionals that includes content writers, web and print designers, video producers, photographers, a social media manager, and project managers.
• Optimizes content through editing and repurposing existing materials.
• Manages and publishes content in IU’s content management system.
• Helps maintain IU and Kelley’s content standards, style guides, compliance, and voice and tone.
• Manages and implements feedback.
• Keeps up with copywriting and content development trends

General Responsibilities

• Independently develops and executes basic and increasingly more complex strategic marketing plans for a department or functional area within a department to advance goals and objectives, including data collection and market research, target market definition, development of project timelines, sourcing of promotional materials, and marketing content creation.
• Responds to inquiries and requests from stakeholders and explains information regarding policies, procedures, and programs.
• Manages relationships with various internal and external stakeholders, including vendors, and acts as a collaborative resource in curating marketing plans to relevant initiatives, groups, events, and programs.
• Regularly researches relevant subject matter to increase knowledge in area(s) of specialty, including information on various marketing channels (print, online, electronic, email, social media, and direct mail).
• May participate in team-based marketing planning to align strategies and deadlines across various concurrent projects and initiatives.
• Collaborates with users of various software programs and creative platforms to create and deliver content and marketing materials in multiple formats to a variety of audiences.
• May provide guidance to lower-level Marketing Generalists