Content Marketing Specialist - Maternity Cover

at  Amilia

Who we are: Amilia is more than just a tech company – we’re a close-knit community made up of caring, entrepreneurial-minded individuals. Our multi-disciplinary team members will challenge and support you on every project. We care about our work, our colleagues, and our clients!
What we do: We provide an eCommerce platform for activities and recreation. Our platform enables organizations to engage and connect with their community by making it easy to find, register, and pay for activities online.
How we do what we do: We provide all our team members with the tools and flexibility they need to succeed every day. We also put an emphasis on collaboration and encourage everyone to bring new ideas to the table, even if it’s outside of your department.
Why we do what we do: We’re not just here to sell software – we want to revolutionize the way recreation organizations leverage technology. Every Amilian is incredibly invested in our mission to disrupt the status quo and help our clients achieve great things.

Content Strategy

• Deliver world-class, jargon-free copywriting through all medium- content that will actually be read by our target audience (landing pages, newsletter, guides, blogs, ad copy, e-mail communications, social campaigns, webinar content, and more)
• Develop a continuous pipeline of marketing content to create demand and engage prospects
• Optimize our content and brand credibility by creating and maintaining ongoing web content, blog and back-link strategy
• Work with Product Marketing Managers, Sales team and other stakeholders to develop a deep understanding of our industry and client personas, their paint points and day-to-day in order to write content that actually appeals to them
• Define, develop, and implement the content calendar and content creation frameworks, toolkits and guidelines.
• Edit and proofread content produced by fellow team-members (for example: case studies, product pages)
• Ensure new and existing content is optimized for SEO to increase organic traffic
• Perform ongoing SEO and keyword research
• Create metadata text for blogs and landing pages
• Own English – French content translation internally/externally
• Collaborate with the brand team to ensure alignment of content and messaging with brand