Content Marketing Specialist

at  Stratacache

Scala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, yet infinitely customizable. Scala has US-based headquarters near Philadelphia, PA and EMEA headquarters in the Netherlands, and has offices in 28 countries, clients in over 100 countries and support for 20+ languages in the platform. Visit www.scala.com to learn more!
Scala values our employees in addition to the opportunity to join a collaborative team and do interesting work, we offer competitive compensation to our employees. Our comprehensive offerings include major medical, dental, vision, and disability insurance options as well as Employee Benefit Time, matching 401K, corporate discounts, and an Employee Assistance Program. Well be happy to tell you more during the interview process!
Our Marketing team is looking for a content specialist to build and execute customer-centric messaging and content assets that focus on how technology improves the customer and audience experience. You will deliver a high volume of B2B assets across five different brands and multiple verticals, such as restaurants, retail, transportation and banking, using a unique voice and value proposition accordingly.
You will be responsible for writing and producing compelling brand narratives, collateral, and content this can range from blogging about technology for Christmas shopping, to highly technical long form content requiring internal and external research.

Key responsibilities across brands include:

• Collaborate with web and campaign teams, design teams, product and brand managers to define and execute highest quality content.
• Execute against a content marketing strategy that includes both top of funnel and mid-funnel content. Create refined, compelling content including: video scripts, blogs, articles, website content, case studies, product spec sheets, white papers and infographics.
• Work with SEO specialists to optimize content, create content outlines, as well as be an active member of in-bound lead generation and digital marketing team.
• Work with the paid search team to create and refine content that continually improves paid search and display ads.
• Organize a high volume of content requests, and work with the communications manager to prioritize and keep content moving through creation and effective promotion.
• Bring fresh ideas for content and communication to the team.
• Assess the current state of customer-facing content to identify needs, deficiencies, and gaps.
• Work with the analytics manager to track and report content effectiveness metrics to internal stakeholders, as well as continually monitor, analyze, and tune messaging to maximize conversion.
• Work with the public relations manager to create content such as press releases and media pitches, increasing industry awareness of STRATACACHEs technology and solutions.

BASIC QUALIFICATIONS

• Bachelors degree in Marketing, Communications, Journalism or a complementary field.
• 5+ years of relevant experience in content marketing, digital marketing, research and brand marketing.
• Outstanding copywriting, editing and organizational skills.
• Experience creating content for a variety of mediums, using unique voice and tone.
• High attention to detail including accurate and effective customer communications.

Additional Great-to-haves

• WordPress experience
• Google Ads and GA4 experience
• Knowledge of design best practices
• A passion for learning and writing about technology
• Experience working with a product management or engineering team

EMPLOYMENT CONDITIONS: As a condition of employment, all successful candidates are required to consent and successfully pass mandatory drug and background screening prior to first day of employment.
STRATACACHE and its family of companies provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable national, federal, state or local law.
While we are excited and appreciate you interest in our opportunities, please keep in mind that we are not able to contact all applicants that have applied.
No vendor/agency solicitation please

• Collaborate with web and campaign teams, design teams, product and brand managers to define and execute highest quality content.
• Execute against a content marketing strategy that includes both top of funnel and mid-funnel content. Create refined, compelling content including: video scripts, blogs, articles, website content, case studies, product spec sheets, white papers and infographics.
• Work with SEO specialists to optimize content, create content outlines, as well as be an active member of in-bound lead generation and digital marketing team.
• Work with the paid search team to create and refine content that continually improves paid search and display ads.
• Organize a high volume of content requests, and work with the communications manager to prioritize and keep content moving through creation and effective promotion.
• Bring fresh ideas for content and communication to the team.
• Assess the current state of customer-facing content to identify needs, deficiencies, and gaps.
• Work with the analytics manager to track and report content effectiveness metrics to internal stakeholders, as well as continually monitor, analyze, and tune messaging to maximize conversion.
• Work with the public relations manager to create content such as press releases and media pitches, increasing industry awareness of STRATACACHEs technology and solutions