Content Marketing Strategist (Costa Rica)

at  Paystone

Are you a creative and dynamic individual with a passion for storytelling and digital engagement? We’re looking for a remote Content Marketing Strategist ready to take our online presence to the next level. In this role, you won’t just create compelling content—you’ll also have the chance to grow your skills and make a real impact.
You’ll focus primarily on our gift & loyalty product, leading the charge in producing engaging, high-quality resources. Through in-depth research and a keen understanding of our voice, you’ll ensure that all content aligns perfectly with our brand. Your work will play a key role in shaping our brand and driving our growth, making you an integral part of our success.
As a Content Marketing Strategist at Paystone, you’ll collaborate closely with internal teams and external partners to bring your projects to life within your deadlines. If you’re a talented storyteller who loves writing and is passionate about making a digital impact, this is the perfect role for you!

Key Responsibilities:

• Understanding the buyer journey for of our target customers and crafting content that resonates with them at every stage.
• Tailoring content for an enterprise-level audience, where decision-makers are leadership teams at larger businesses.
• Creating captivating and engaging written content for a variety of formats, including blog posts, case studies, reports, webinars, videos, and emails.
• Positioning our company as a thought leader by developing and showcasing expert content that highlights our unique strengths.
• Collaborating closely with marketing, sales, customer success, and the product team to produce relevant and high-quality content.
• Staying up-to-date on industry trends, competitor strategies, and customer needs to refine and adapt your content.
• Leveraging data-driven insights to optimize and enhance existing content.
• Delivering your work on time and in-sync with the marketing content calendar.
• Copyediting and polishing content to ensure it meets our high standards.
• Managing and organizing content within the HubSpot CMS.
• Working seamlessly with remote team members through Slack, Asana, and G-Suite.
• Not being over-reliant on generative AI.

Qualifications:

• 2+ years of experience creating impactful content for a B2B SaaS company.
• Flawless written English with A+ grammar skills.
• Deep understanding of digital marketing best practices and SEO in today’s evolving landscape.
• Hands-on experience managing and optimizing content in a CMS like HubSpot.
• Meticulous attention to detail.
• A creative mindset for solving problems.
• A can-do attitude with a thirst for learning.
• Experience working collaboratively in a fast-paced, team-oriented environment.
• BONUS: Experience with video content creation.

ABOUT US

Paystone is a leading North American payment and software company redefining the way merchants engage their customers and grow their businesses. The company’s seamlessly integrated suite of automated payment processing, customer loyalty, gift card solutions, and now reputation marketing, is used by brands such as Irving Oil, The Source, Global Pet Foods, Kernels Popcorn, and many of the MTY Food Group’s restaurant brands. Paystone’s solutions are used at over 30,000 locations across Canada and the United States which collectively process over 10 billion dollars a year in bankcard volume. We employ over 200 employees and serve as the technology partner of choice for hundreds of partners across North America.
Paystone is an equal opportunity employer. Should you require any accommodations due to disability please let us know at the time you are selected for an interview.
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• Understanding the buyer journey for of our target customers and crafting content that resonates with them at every stage.
• Tailoring content for an enterprise-level audience, where decision-makers are leadership teams at larger businesses.
• Creating captivating and engaging written content for a variety of formats, including blog posts, case studies, reports, webinars, videos, and emails.
• Positioning our company as a thought leader by developing and showcasing expert content that highlights our unique strengths.
• Collaborating closely with marketing, sales, customer success, and the product team to produce relevant and high-quality content.
• Staying up-to-date on industry trends, competitor strategies, and customer needs to refine and adapt your content.
• Leveraging data-driven insights to optimize and enhance existing content.
• Delivering your work on time and in-sync with the marketing content calendar.
• Copyediting and polishing content to ensure it meets our high standards.
• Managing and organizing content within the HubSpot CMS.
• Working seamlessly with remote team members through Slack, Asana, and G-Suite.
• Not being over-reliant on generative AI