Content Specialist (Mortgages)

at  RateHub

WHO IS RATEHUB?

We’re a company on a mission. Every single team member, from product & engineering to sales & marketing, finance, operations, and everything in between is obsessed with one thing; helping Canadians make better financial choices. And we’re pretty great at it, too. Via our digital application technology and our award-winning in-house brokerages, we help over 2M Canadians per month make a positive impact on their finances. 365 days a year we deliver our users the best online mortgage experience, personalized credit card options, and cheaper auto & home insurance policies than they typically get from their existing financial adviser.
Changing how people make financial choices isn’t easy, though. We know that achieving our mission is full of challenges; challenges that can be complex and often unexpected, but that are always interesting, rewarding, and fun to solve as a team. This is where you come in. We are on the hunt for the right kind of people to join us and help lead us forward to continued growth.
We’re looking for a Content Specialist (Mortgages) to join our Mortgages Team (based in downtown Toronto but also open to remote candidates), reporting directly to the Director of Content.
The candidate will be a wiz at content development and will play a pivotal role in ensuring the accuracy and informativeness of our website. This includes conducting thorough research on various mortgage products and current events to uphold the quality and reliability of our information and align with our commitment to providing valuable insights to our users.

YOUR QUALIFICATIONS

• 3 - 5 years of experience in content marketing, with a proven track record of building successful content strategy
• Deep interest and knowledge of the Canadian real estate or mortgage space
• WordPress knowledge and previous experience
• Excellent written and verbal communication skills, with a knack for crafting engaging and informative content that is not generic, but that truly helps customers
• Strong project management skills, with the ability to handle multiple projects simultaneously and meet deadlines
• Familiarity with SEO best practices and tools to optimize content for search engines

• Content Management System - Publishing and Editing
• Edit and publish digital content using WordPress
• Collaborate with our Editorial Team to ensure what we produce is in line with our brand standards
• Work collaboratively with our SEO Strategist to optimize content for SEO and ensure our content is up-to-date
• Act as a key stakeholder in the prioritization and implementation of relevant CMS components, website functionality, and content updates to ensure a seamless user experience
• Content Writing
• Own the creation of content for Mortgages that is truly helpful to our customers
• Work with the Director of Content and SEO Strategist to develop and implement a comprehensive content marketing strategy that spans multiple channels (blogs, social media, emails, etc.)
• Use a high level of curiosity for what truly helps our customers to drive your learning of our product, how our customers could benefit from content, and independently identify content solutions
• Create and manage a digital content calendar, ensuring consistent delivery of high-quality content.
• Product Expert
• Conduct research and be up-to-date on the features of various mortgage products, lenders, and the economic events that impact them
• Tracking content metrics to see what performs best and what users are engaging with the most
• Social Media
• Create timely and engaging social media posts for the MTG BU across Ratehub’s platforms to support content and PR initiatives.
• Monitor and respond to comments as necessary.
• Share and re-share posts as necessary.