Content Strategist and Execution 12-month Contract

at  EY

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.

SKILLS AND ATTRIBUTES FOR SUCCESS

• Well-rounded marketing generalist with excellent problem-solving skills and a flare for the creative
• Strong project management skills with the ability to navigate competing projects with ease
• Enthusiastic team player who thrives on new challenges, big ideas, and curiosity
• Familiarity with content management systems (CMS), marketing automation tools, and other relevant software.
• Ability to quickly learn and understand all facets of EY’s business (service lines, solutions, industries)
• Excellent written and oral communication skills, with the confidence to present at all levels
• Ability to build and foster collaborative relationships (internally and externally), including firm Partners
• Knowledge of digital marketing, paid and social media
• Business development and growth mindset, with exceptional work ethic
• Experience working in a fast-paced, complex environment
• Strong organization and time management skills with the ability to prioritize
• Strong team player with the ability to work independently and remotely effectively
• Capacity to manage multiple initiatives while meeting deadlines with a keen focus on the stakeholder at the centre of everything you do
• Ability to think outside the box and operate with a sense of urgency in developing engaging and innovative content strategies that resonate with audiences

YOUR KEY RESPONSIBILITIES

• Own and manage the content calendar to ensure a streamlined, multichannel strategy across all internal and external channels, incorporating content lifecycle management from creation to archiving.
• Utilize critical thinking to anticipate outcomes, proactively connecting the dots between internal and external communications, broader marketing efforts, and stakeholder expectations.
• Employ content personalization and targeting strategies, alongside SEO principles, to deliver relevant content to diverse audience segments and increase visibility and engagement.
• Foster collaboration across Brand, Marketing, and Communications teams, contributing creative ideas to strategize and execute powerful activations that drive account growth.
• Serve as a subject matter expert, advising stakeholders on effective content strategies and optimizing communications across specific channels and mediums.
• Leverage analytics and data to inform content strategies, ensuring all content is compliant with industry regulations and consistent with the brand’s voice, style, and messaging guidelines.
• Lead and collaborate with cross-functional teams, including digital and paid media experts, demand generation teams, translators, and creative agencies, to develop and finalize comprehensive content strategy and execution plans.
• Manage budgets efficiently for content creation and distribution, adapting strategies to reflect changing market trends, consumer behaviours, and advancements in digital technology.
• Encourage a culture of innovation and experimentation with new content formats and technologies, while ensuring a commitment to diversity, inclusivity, and professional development within the team.
• Maintain proficiency with content management systems, marketing automation platforms, and other relevant digital tools, with a keen understanding of intellectual property considerations in content creation and distribution.
• Provide expert advice to stakeholders on the right content strategy. For example, instead of 20 different communications, we would be more effective with 5 communications focused on specific channels and mediums
• Ensure all content is compliant with industry regulations and consistent with the brand’s voice, style, and messaging guidelines.

TO QUALIFY FOR THE ROLE, YOU MUST HAVE

• Bachelor’s degree with a Communications or related major; Masters an asset
• 5-8 years of relevant experience; B2B experience strongly preferred
• Proven relationship management skills with the ability to influence without authority
• Marketing generalist with experience leading and executing omnichannel marketing campaigns (e.g., digital, social, PR, etc.)
• Experience working with a variety of content channels and mediums