Content Strategist

at  Bazaarvoice

ABOUT BAZAARVOICE

At Bazaarvoice, we create smart shopping experiences. Through our expansive global network, product-passionate community & enterprise technology, we connect thousands of brands and retailers with billions of consumers. Our solutions enable brands to connect with consumers and collect valuable user-generated content, at an unprecedented scale. This content achieves global reach by leveraging our extensive and ever-expanding retail, social & search syndication network. And we make it easy for brands & retailers to gain valuable business insights from real-time consumer feedback with intuitive tools and dashboards. The result is smarter shopping: loyal customers, increased sales, and improved products.
The problem we are trying to solve : Brands and retailers struggle to make real connections with consumers. It’s a challenge to deliver trustworthy and inspiring content in the moments that matter most during the discovery and purchase cycle. The result? Time and money spent on content that doesn’t attract new consumers, convert them, or earn their long-term loyalty.
Our brand promise : closing the gap between brands and consumers.
Founded in 2005, Bazaarvoice is headquartered in Austin, Texas with offices in North America, Europe, Asia and Australia.
It’s official: Bazaarvoice is a Great Place to Work in the US , Australia, India, Lithuania, France, Germany and the UK!
A Content Strategist who will be pivotal in shaping and executing our overarching content strategy to support global brand and demand campaigns effectively. The ideal candidate will excel in analyzing market trends and dynamics, understanding target audience pain points, and aligning content initiatives with business objectives. And a strategic thinker passionate about content management and driving engagement through compelling narratives.

• Content Strategy Execution: Plan, create, edit, and optimize digital and physical content to align with brand identity and demand generation campaigns. Work with the Content Manager on content planning management.
• Strategy Development: Develop and implement a cohesive content strategy that supports brand building, demand generation, and advocacy initiatives.
• Messaging and Brand Voice: Define key messages and maintain a consistent brand voice across all external communications.
• Content and Channel Optimization: Identify content and channel gaps and opportunities to enhance the content strategy and maximize reach and impact.
• Engagement and Conversion: Drive engagement and conversions by implementing compelling calls-to-action and aligning content with campaign objectives.
• Performance Assessment: Assess the effectiveness of existing content assets and identify optimal distribution channels for maximum impact.
• Performance Measurement: Define relevant key performance indicators (KPIs), measure content performance, and provide actionable insights through comprehensive reporting.
• Stakeholder Collaboration: Conduct stakeholder interviews and devise primary and secondary studies to inform content strategy and development.
• Product Marketing Coordination: Work closely with Product Marketing (PMK) to share updates on competitors and personas and inform content strategy adjustments.
• Content Repurposing: Develop a systematic approach to repurpose and refresh existing content assets, maximizing their lifespan and value.
• Industry Trends and Competitor Analysis: Stay updated on industry trends and competitor Go-to-Market (GTM) strategies to refine and adapt the content strategy continuously.
• Research: Conduct comprehensive research to create engaging, informative, and actionable content that captivates target audiences.
• Collaboration and Engagement: Leverage diverse expertise and perspectives to foster collaboration and engagement within the content creator/contributor ecosystem or community.