Content Strategist

at  EAZY PTE LTD

JOB DESCRIPTION

Reporting directly to the Chief Executive Officer, you will be part of a team that will be responsible for eazy’s marketing initiatives, campaigns, promotions, events, etc. as outlined in the marketing and communications annual plan.
You will be tasked with developing and executing content strategies that drive traffic and generate leads. Your responsibilities include determining which formats best communicate various types of content, identifying ways to increase brand awareness, and conducting keyword research. You should also be able to analyze user engagement metrics to determine whether the content is well-received or not.

QUALIFICATIONS AND REQUIREMENTS

• Diploma or Bachelor’s degree in marketing, communications, advertising, journalism, or related field.
• At least 3-4 years of experience in content strategy, content marketing, or a related field.
• Sound knowledge of content management systems, keyword research tools, social media platforms, and search engine optimization (SEO).
• Experience with SEO tools including Google Adwords and Keyword Planner, Google Analytics, Google Webmaster Tools, Google Search Console, Semrush is preferred.
• Skilled in copywriting, content creation, and copy editing, including writing in different voices and styles, for a variety of target audiences.
• Experience in Marketing, Communications, or in a journalist, creative, or media capacity.
• Strong content presentation skills.
• Good organizational and time management skills.Effective communication skills.

Please refer the Job description for details