Content Strategist

at  GeistM

WHO WE ARE:

GeistM is a global full-funnel performance marketing company revolutionizing customer acquisition for brands worldwide. We are experts at achieving highly profitable acquisition goals for our customers with our engaging, performance-focused content and our extensive publisher network. We excel in creating, launching, and scaling content-based marketing campaigns across leading third-party networks such as Meta, Google, X, TikTok, Taboola, Pinterest, Reddit, and many more.

REQUIREMENTS:

• 1-3 years of experience in content marketing.
• 1-2 years of experience in affiliate marketing.
• Proven track record of creating engaging content (portfolio required).
• Strong ideation and brainstorming skills with a deep understanding of creating content that resonates with different audiences
• A keen trendspotter with a passion for current trends, pop culture, and digital strategies
• Impeccable writing skills, with the ability to produce engaging and accurate content.
• Excellent editing skills, ensuring clarity and adherence to style guidelines.
• Proven ability to stay on the pulse of breaking news and trending topics, particularly in the entertainment industry.
• Knowledge of SEO, especially on-page tactics.
• Good understanding of content KPIs and web traffic metrics
• Ability to multitask in a fast-paced environment
• Excellent communication, interpersonal, and presentation skills.
• B.A. in Journalism, Marketing, Communication, or a relevant field
• Comfortable with writing and planning content across a variety of topics.
• Experienced in using Google Analytics 4 and other content performance tracking tools.
• Proficiency in using CMS tools, especially WordPress, for content publishing.
• Proficiency in English at a professional level.

• Oversee a team of freelance writers, ensuring timely and quality content production.
• Work closely with the Editorial Director to plan and execute content calendars for several publisher sites.
• Write 4-5 content pieces per week, focusing on trending topics and evergreen content
• Develop and execute content strategies aimed at improving organic traffic and affiliate revenue
• Monitor content performance using Google Analytics 4 and other analytical tools.
• Ensure all content is optimized for SEO and adheres to the latest on-page SEO practices.
• Stay abreast of breaking news and trending topics in the entertainment industry and beyond.
• Handle content planning across diverse topics, from pop culture to finance.
• Collaborate with the brand team to determine which articles to publish and repurpose on social media.
• Network with industry reps and PR teams for exclusive content
• Regular reporting of content performance and key learnings.