Content Strategist

at  Imagination

Role Overview:
Imagination is the design and event partner to the transformative nations and brands of the Middle East. From designing entertainment destinations and visitor centres to launching new brands and creating VIP events for the most exclusive guests. We are Imagination, and we thrive on Independent Creativity.
We’re looking for a Content Strategist to join our fast-growing team in Riyadh. Trusted to deliver project phases to the highest standard, you will primarily focus on bringing your creative strategy skills to support event concepts, but you will also support our teams in developing content strategies for destination concepts in KSA spanning entertainment, tourism, leisure, hospitality and beyond.

Detailed responsibilities:

• Main focus - Developing Creative Strategy for Events, Projects & Pitches. Project types will include Major Events, Conferences, Presentations, and Festivals for Government & Private clients.
• Research, Concepts, Ideation, Content Development
• Developing strategic directions and creative platforms, creating fresh, exciting ideas with creative teams
• Writing content strategies & frameworks
• Writing narrative and event customer journeys with the creative team
• Presenting concepts and content strategies to clients
• Secondary focus - Conducting Research on Consulting & Destinations projects
• Delivery of discrete project phases and deliverables
• Benchmarking, Trends, Consumer research
• Delivering fresh insights to support unique concepts
• Presenting key deliverables to clients
• Other work - Supporting the Strategy Department Tools & Information/Reports
• Supporting Documentation for the department
• Content creation and inspiration for the wider team
• Other work - Supporting Marketing & Growth
• Ad-hoc support with Marketing activity such as communication content and assets
• Inspiration and general industry trends and reports seeking
• Analysis of local events and experiences - attending, reporting and presenting

Experience and skills required

• Able to work in Riyadh and travel regionally essential
• Minimum 3 years experience as a Strategist in Marketing and/or Events agencies
• Fluent Arabic speaking and writing essential (Saudi National not essential but preferred)
• Fluent English speaking and writing essential
• Degree-level education essential
• Strong writing skills
• Strong research skills
• Strong presentation skills
• Flexibility, agility and eagerness to learn quickly are important personality qualities

Benefits and perks offered

• Comprehensive paid time off benefits
• Hybrid work model, where our team comes into the office a minimum of 3 days per week
• Comprehensive health insurance
• Public profile and exposure increase as a thought leader and prominent talent for the office, featured in publications and as a panellist, speaker and judge in select events
• Monthly breakfasts and monthly social sessions
• Select educational support for growth and upskilling

About Imagination
Imagination is an Experience Design Company headquartered in London, with 13 studios worldwide. Founded over 50 years ago on a principle of Independent Creativity - we bring together diverse groups of strategic, creative and practical people to find creative and inspired answers to client challenges. We remain independent to this day. We have earned a reputation for consistently challenging and changing the status quo, through our core offers of Consulting, Destinations, Content and Live.
Imagination’s clients include LG, Ford, IKEA, LVMH, Samsung, Jaguar Land Rover, HSBC, Major League Baseball, 3M, Turkish Airlines, Shell and Telstra.
Imagination was awarded silver at Campaign’s Global Brand Experience Agency of the Year Awards 2022, ranked 38 in Newsweek’s UK Top 100 Most Loved Workplaces 2022 and won the Grand Prix award at Campaign Tech Awards for their recent work with Visa Masters of Movement.
Our Beliefs and Behaviours:

We have identified four foundational beliefs that underpin Independent Creativity. More powerful than generic corporate values, they motivate us to act, to foster the behaviours that lead to success:

• We believe curiosity is the root of original insights and ideas… so we look at the world with fresh eyes, we experiment, invent and up-end conventions.
• We believe rigour results in better choices… so we ask precise, provocative questions.
• We believe bravery tames the unknown… so we demand ambition, confident that together we can meet ‘never been done before challenges’.
• We believe respect builds stronger teams and continued success… so we recognise the uniqueness and unique potential in each individual, we are accountable to each other, we play as a team.

Imagination believes that diversity, equity and inclusion are more than just words, and more than a legal framework or a moral obligation - they are guiding principles that, when acted upon, make us stronger, more innovative and more creative as an organisation.
We commit to not only significantly increasing our efforts to effect change today, but also to ensure that our efforts will be sustained for the long-term. To support us on this journey we have appointed a Diversity, Equity and Inclusion Board to help shape our plans to bring about positive change, to help us learn and keep us all moving forward together.
We believe the responsibility for a diverse, equitable and inclusive workplace ultimately rests with all of us.
We believe that all employees should feel a sense of belonging at Imagination - regardless of their race, religion or belief, gender identity, age, sexual orientation, disability or background.
We believe racism has no place within our workplace or our work culture and we reject all forms of hatred, prejudice, intolerance and discrimination.
We believe that Black Lives Matter and it is our expectation that all employees become actively committed to making unbiased choices and are anti-racist in everything they do.
Our Imagination community must share and live these beliefs, as diversity makes us stronger.
Our priority is humanity and our efforts towards a more diverse, more equitable and more inclusive workplace are never done.

• Main focus - Developing Creative Strategy for Events, Projects & Pitches. Project types will include Major Events, Conferences, Presentations, and Festivals for Government & Private clients.
• Research, Concepts, Ideation, Content Development
• Developing strategic directions and creative platforms, creating fresh, exciting ideas with creative teams
• Writing content strategies & frameworks
• Writing narrative and event customer journeys with the creative team
• Presenting concepts and content strategies to clients
• Secondary focus - Conducting Research on Consulting & Destinations projects
• Delivery of discrete project phases and deliverables
• Benchmarking, Trends, Consumer research
• Delivering fresh insights to support unique concepts
• Presenting key deliverables to clients
• Other work - Supporting the Strategy Department Tools & Information/Reports
• Supporting Documentation for the department
• Content creation and inspiration for the wider team
• Other work - Supporting Marketing & Growth
• Ad-hoc support with Marketing activity such as communication content and assets
• Inspiration and general industry trends and reports seeking
• Analysis of local events and experiences - attending, reporting and presentin