Content Strategist

at  Journey Further

REQUIREMENTS

• You have at least one year of experience in content strategy and have experience working in an agency
• You’re able to own, develop, implement, and report on content strategies for your clients, and you’re comfortable speaking to clients on a regular basis
• You know how to improve existing content and have an eye for identifying untapped, new content opportunities for clients
• You have a strong understanding of SEO and keyword research, and you’re familiar with tools like GA, GSC, Ahrefs, and Screaming Frog and SEO Monitor
• You understand the customer journey, user intent and the requirement for different types of content to cater to each stage
• You’re self-motivated and are comfortable working independentlyYou are highly organised and have great time management skills

• Conduct regular keyword research, competitor analysis, content audits, user journey analysis and competitor analysis for clients that help deliver commercial results
• Develop and deliver quarterly content strategies, ensuring deadlines are met throughout
• Write clear briefs for internal and external teams, articulating your findings to give clear guidance on how to create the best content
• Report on the commercial success of your content strategies and present the results to your clients regularly
• Work closely with the SEO, PR and Creative teams to create on and offsite content for a range of ecommerce and lead-gen sites (including B2C, B2B and YMYL industries)
• Immerse yourself in the client’s brand to understand their pain points and become an extension of their team
• Help identify key opportunities for existing clients and for new business
• Mentor and support junior team members and help them grow into content stars