Content Strategy Manager

at  Robert Half

Robert Half Corporate Communications is seeking an experienced Content Strategy Manager to plan and produce content that enhances brand reputation and credibility, addresses customers’ needs and pain points, and supports business growth. The role requires strong critical thinking, data analysis, project management and collaboration skills.
Reporting to the Director of Content Strategy, the Content Strategy Manager will work with cross-functional teams to determine and execute content-driven campaigns and leverage performance metrics to optimize content strategy and recommend improvements.

REQUIRED SKILLS AND EXPERIENCE:

• Bachelor’s degree and 8+ years of communications or marketing experience
• Proven experience in content strategy development and management, with a portfolio of successful content campaigns
• Attention to detail and strong critical thinking, project management, collaboration and communication skills
• Data-driven mindset with the ability to analyze and interpret content performance metrics
• Self-directed and able to work independently in a remote environment
• Proficiency in Microsoft suite of products and experience using enterprise work management platforms
  The typical annual salary range for this position is shown below and is negotiable depending upon experience and location. The position is eligible for a discretionary annual bonus.
  $74,000.00 - $110,000.00
  We offer exceptional earning potential and a competitive benefits package, including group health insurance benefits (medical, vision, dental), FSA and HSA healthcare accounts, life and accident insurance, adoption and fertility assistance, paid parental leave of up to 6 weeks, and short/long term disability. Robert Half provides paid time off for vacation, personal needs, and sick time. The amount of Choice Time Off (CTO) our people receive varies based on their years of service and is pro-rated based on the hours worked per week. A new hire earns up to 17 days of CTO per calendar year. Our people also receive up to 11 paid holidays per calendar year. We also offer the opportunity to contribute to our company 401(k) savings and investment plan or deferred compensation plan (if eligible), with an employer match of 100% on the first 3% of your contributions for eligible employees. Learn more at roberthalfbenefits.com/Resources.
  Robert Half Inc. is an Equal Opportunity Employer. M/F/Disability/Veteran
  As part of Robert Half’s Corporate Services facility employment process, any offer of employment is contingent upon successful completion of a background check.
  Robert Half is committed to being an equal employment employer offering opportunities to all job seekers, including individuals with disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to apply for a position, please contact us by sending an email to HRSolutions@roberthalf.com or call 1.855.744.6947 for assistance.

In your email please include the following:

• The specific accommodation requested to complete the employment application.
• The location(s) (city, state) to which you would like to apply.

For positions located in San Francisco, CA: Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
For positions located in Los Angeles County, CA: Robert Half will consider for employment qualified applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act

• Developing and implementing a content strategy that aligns with and supports our organizational goals, as well as sales, marketing and public relations activities
• Collaborating with cross-functional teams – including marketing, social media, public relations and internal communications – to ensure alignment and smooth execution and distribution of content
• Partnering with the Content Services team and project managers to create production schedules for a variety content formats (e-books, presentations for webinars and events, infographics, videos, etc.) and ensure deadlines are met
• Checking that all content is on-brand; consistent in style, quality and tone of voice; and optimized for search and user experience
• Helping develop surveys of hiring managers and workers, with a focus on topics of interest to customers of Robert Half, to use in thought leadership and sales, marketing and public relations programs
• Leveraging business updates from Robert Half executives and field staff to inform content strategy
• Tracking labor market data, workplace trends and competitor activity to identify opportunities for innovation and differentiation in content creation and distribution