Content Writer & Marketer | B2B SaaS |

at  Displayr

ABOUT US

At Displayr, our mission is to make it easier for everyone to find and share the stories in their data. We do this by creating software that makes it easy to do all aspects of data analysis and reporting, from simple tables through to machine learning, PowerPoint automation to online dashboards.
We’re a bootstrapped and profitable company - no corporate debt, no external investors. In the last seven years, we’ve grown from 11 to over 95 people, and we have 1,700+ great clients, from small businesses to Nielsen, Meta, and Amazon.
We won 1st place in the Great Places to Work, Best Tech Companies List 2023 ANZ for small employers, and we are proud to be certified as a Great Place to Work for the second year in a row.
Displayr partners with Work180, an organization dedicated to improving the workplace for Diversity and Inclusion, particularly working conditions for women. We are the winners of the Equitable Workplace Awards for flexible working arrangements in 2023 and 2024.
Our Head Office is in Sydney, Australia, but we have employees based in Australia, NZ, North America, and the UK.

Reporting to the Head of Growth, and working full time from our office in Pyrmont, you will help establish Displayr as the most trusted voice and expert in data analysis and reporting (focusing on market research) by producing high-quality, easily discoverable content.
This role is pivotal in communicating the value of Displayr’s solutions, driving website traffic and user engagement, and supporting the company’s overall growth and success.

Duties include but are not limited to:

• Collaborate with the Growth team to develop comprehensive content strategies aligned with business objectives, target audience preferences, and market trends.
• Produce high-quality, engaging content for various channels, including websites, blogs, social media, email campaigns, whitepapers, case studies, and more. Ensure all content is consistent in style, tone, and messaging.
• Craft compelling copy for marketing materials, including ad copies, landing pages, product descriptions, and promotional materials—Optimize content for SEO to enhance search engine visibility and drive organic traffic.
• Collaborate with internal subject matter experts to develop thought leadership content that addresses industry trends and challenges.
• Implement strategies to maximize the reach and impact of content across various channels, including social media platforms, industry forums, partner websites, and email newsletters. Leverage marketing automation tools to schedule and distribute content effectively.
• Monitor and analyze the performance of content marketing initiatives using relevant metrics and KPIs. Based on data insights and market feedback, identify opportunities for optimization and improvement.
• Work closely with cross-functional teams, including product management, sales, and customer success, to gather insights, align messaging, and support integrated marketing campaigns.