Contractual Services to Manage Advertising - GAC-FFFV Communication Campaign

at  Fos Feminista

I. BACKGROUND

Fòs Feminista is an intersectional feminist organization centered around the sexual and reproductive rights and needs of women, girls, and gender-diverse people. Led and governed by the Global South, Fòs Feminista works as an alliance of organizations in 40+ countries worldwide to advance sexual and reproductive health, rights, and justice. As the connecting fabric of this Alliance, Fòs Feminista orchestrates transnational and transregional action, amplifies partners’ work, and promotes South-South learning and collaboration toward achieving common objectives.
Together with our partners, we provide access to sexual and reproductive health care, including contraception, abortion, and care for victims of sexual and gender-based violence. We also reach young people with comprehensive sexuality education. We recognize that the ability of women, girls, and gender-diverse people to make free and informed choices about sexual and reproductive lives, including to access safe and legal abortion, is central to their life plans and to achieving gender and reproductive justice. As such, we are at the forefront of advocating for sexual and reproductive health and rights from an intersectional lens in national, regional, and global spaces, coordinating with our partners to ensure that diverse experiences, priorities, and voices of the Global South are represented in these spaces.
The FFFV project aims to enhanced gender equality and empowerment of women and girls and those who have other gender identities in Latin America and the Caribbean, especially in Paraguay, Peru, and Mexico. It focuses on raising awareness of their rights, expanding their access to health services, contraceptives and other essential products, and preventing violence in their lives. To further our goals, we use evidence-based interventions that demonstrate sustainable changes over time such as Comprehensive Sexuality Education (CSE), an approach based on a framework of rights that seeks to equip young people with the knowledge, skills, attitudes and values they need to determine and enjoy their sexuality (physical and emotionally), individually and in their relationships.
By focusing on strengthened prevention and response to gender-based violence in alignment with a theory of change which underlies all the actions, we have identified four key domains of change in which gender power structures operate: 1) Transforming individual beliefs, attitudes, and behaviors; 2) Strengthening SGBV primary prevention at individual, relational, community, and institutional levels to transform cultural norms and practices; 3) Increase access to services and resources, specially the health response to SGBV for women, girls, and those who have other gender identities; and 4) Influencing laws and policies to promote increased government commitment and accountability to prevent and respond effectively to SGBV.
A regional Communication Campaign has been designed and launched to support our efforts to increase government sensitivity and willingness to prioritize SGBV prevention and response on the political agenda, within a framework of strategic communications and social mobilization plans developed and implemented by partners to engage the public to demand government SGBV prevention and response. The audience of this campaign are decision-makers, government officials and authorities, with the visible prominence of representatives of the target population of the project: Women, girls and gender-diverse people, with an emphasis on reaching young people, poor and marginalized groups from Latin America and the Caribbean, as well as an innovative component focused on the positive participation of men.

Fòs Feminista requires a proposal including a quote for the services of management of the social media advertising to promote the French and English dissemination products of the Regional Communication Campaign of the Feminist Futures Free from Violence project, including the payment on social media platforms to reach and engage with Canadian audience.