Conversion Optimization Lead

at  Felix

ABOUT FELIX

Founded in 2019, Felix is a patient-driven digital healthcare company that puts you in control of your health and wellbeing. We’re passionate about building technology and beautiful customer experiences to make healthcare more accessible (and more enjoyable) for all Canadians. Our strong venture partners provide us the resources to support our rapid growth and we are continuing to build our incredible team based in Toronto. Felix is Canada’s first end-to-end healthcare experience, providing online treatment, prescription delivery and ongoing care across a growing range of categories such as birth control, erectile dysfunction, acne and more.

LOOKING TO GROW INTO A LEADER FOCUSED ON ALL ON-SITE AND IN-APP USER EXPERIENCES AT FELIX WITHIN NEXT 12-16 MONTHS

• A resourceful marketer who uses creative problem solving to drive marketing efficiency
• Demonstrates dedication, reliability, and a commitment to achieving team goals
• Works well in a team setting, valuing the input and contributions of others
• Proactive in identifying issues and finding creative, practical solutions.
• Manages time efficiently, prioritizing tasks and meeting deadlines consistently

We are seeking an experienced, data-driven conversion optimization lead to join our dynamic team. This role will be responsible for developing and executing the onsite experience and web strategy to more efficiently convert site traffic into our onboarding funnel. They will optimize and improve conversion of our existing homepage, public & paid landing pages via a robust pipeline of A/B tests focused on design/layout, content, value-prop and messaging optimizations. They will partner closely with our product team to ensure a seamless transition of site prospect to paying user and our integrated marketing team to improve consumer familiarity and consideration of Felix’s product offering. This role requires a strategic thinker with a strong analytical mindset and experience in digital marketing, user experience (UX) optimization, and value-prop messaging.