Conversion Rate Optimisation Manager

at  VolkswagenGroup

WHAT CAN WE OFFER YOU?

Along with a competitive salary, car schemes (including cars for family members), discretionary bonus, enhanced pension contributions, private healthcare, 27 days holiday plus bank holidays, 4 x life insurance & health & wellbeing support, we also offer a wide range of flexible benefits to suit you and your lifestyle.

ABOUT THE ROLE

We have an exciting opportunity to join our team as a Conversion Rate Optimisation Manager on a full time, 12 month, Fixed Term Contract basis. This role sits within the Škoda digital team, in the Marketing department.
You will be responsible for understanding user behaviour on the national Škoda website, through the use of website analytics, user research and testing and any other available data. Working with our external agency partners, you will analyse all available data, distil key insights and implement optimisation actions and personalisations to improve key conversions and customer experience KPIs. You will also be responsible for reporting and delivering insights to senior management on Digital performance and optimisation activities.
Working closely with external agencies, internal Škoda global teams and the other brands in group, you will be conducting in-depth analyses into specific products and promotions, customer journeys, user research and usability studies. This will enable you to identify and coordinate optimisation, personalisation and conversion opportunities. You’ll be managing the entire testing process where you will identify requirements and work with key stake holders to define specifications, test and analyse performance, providing reporting on findings and recommending new strategies to the wider Marketing team to drive improvements to digital customer experience.

SKILLS & EXPERIENCE YOU CAN BRING TO THE ROLE:

• Experience with data visualisation tools (e.g. Adobe/Google Analytics, Looker Studio, Power BI, Content Square, IPSOS and Psyma).
• Ability to summarise complex information into clear insights and actions.
• Project management skills to optimise the deliverables of external agencies and global teams.
• Ability to effectively conduct hands-on data analysis as well as coordinate 3rd party’s optimisation deliverables.
• Considerable experience in digital analytics, optimisation and digital platforms.
• Excellent organisational skills and results orientated demonstrating expertise in analysing large amounts of content and data to form creative judgements on a variety of projects at one time.
• Excellent communication skills to report findings and build strong and effective relationships across all levels of the business.