Coordinator, Communications and Annual Giving, DPAE

at  Kent State University

Kent Campus - Kent

Staff/Unclassified

Closing on: Aug 26 2024

990207

Communications P.A.E. - Kent Campus [101011]

MINIMUM QUALIFICATIONS:

Bachelor’s degree in marketing, communications or other relevant field and one year experience managing fundraising or marketing projects in a non-profit, marketing agency or higher education environment OR a combination of education and experience equivalent to an Associate’s degree plus three years of experience managing fundraising or marketing projects in a non-profit, marketing agency or higher education environment.

KNOWLEDGE OF:

Direct mailing and database applications *
Annual giving fundraising best practices *
Integrated communication strategies *
Project management *
Report and list development

SKILL IN:

Written, verbal and interpersonal communication with the ability to communicate effectively with different audiences
Project management *
Organizing information/projects while adhering to established budgets and deadlines * Fundraising and marketing tools and strategies *
Utilizing Microsoft Office Suite and other applicable software *

PREFERRED QUALIFICATIONS – IF APPLICABLE:

Experience in project management or marketing communications in higher education or an advertising agency environment.

WE ARE AN EQUAL OPPORTUNITY EMPLOYER AND ALL QUALIFIED APPLICANTS WILL RECEIVE CONSIDERATION FOR EMPLOYMENT WITHOUT REGARD TO RACE, COLOR, RELIGION, SEX, NATIONAL ORIGIN, DISABILITY STATUS, PROTECTED VETERAN STATUS, OR ANY OTHER CHARACTERISTIC PROTECTED BY LAW.

For official job descriptions, visit www.kent.edu/hr.

DUTIES/ESSENTIAL FUNCTIONS MAY INCLUDE, BUT NOT BE LIMITED TO, THE FOLLOWING:

Assist in coordination of the Division of Philanthropy and Alumni Engagement’s centralized annual giving operation.
Support the management of specific outreach strategies for multi-channel direct marketing campaigns (direct mail, email, social media) targeting diverse audiences (alumni, faculty and staff, young alumni and students), with the goal of reaching all possible solicitation constituents.
Assist communications project managers for colleges/units across campuses to ensure their alumni and donor outreach goals, visions and branding efforts align with those of the university.
Aid in the planning of campaigns and communications materials that ensure cohesive messaging throughout all annual giving marketing activities.
Support the research, planning, writing, editing, art directing, printing and distribution of a variety of alumni and donor outreach materials (brochures, press releases and public service announcements, advertisements, displays, presentations, feature articles, flyers, video scripts, surveys, reports, campaign-related materials, case statements etc).
Analyze results of direct marketing fundraising results (participation rates, response rate, cost-per-piece, appeal effectiveness, clickthrough, average gift) and suggest ways to improve overall effectiveness of Annual Giving operation; prepare applicable reports.
Support DPAE colleagues in development of college/division/campus-based special fundraising appeal projects to ensure they align in timing, messaging and philanthropic goals set by the division and university for alumni and donor outreach.
Coordinate expenses for all applicable projects within pre-determined annual and project budgets for the respective project managers and directors.
Collaborate with other members of the division to increase general support of constituent programs and special projects.
Perform related duties as assigned.