Coordinator, Digital Marketing

at  Crohns and Colitis Canada

QUALIFICATIONS

• 1-3 years of relevant work experience with a focus on digital storytelling and social media engagement;
• Post-secondary education, preferably in marketing/communications, or equivalent experience;
• Experienced in social media copywriting and content design using tools such as Canva;
• Hands-on experience with social media platforms and their analytic tools (Facebook, X, Instagram, LinkedIn, YouTube, TikTok, Hootsuite);
• Experience in shooting and editing mobile photos and videos is an asset;
• Experience with email marketing platforms (preferably Constant Contact) and SEO are an asset;
• Highly collaborative with strong judgment in assessing and responding to direct external requests;
• Excellent writing and editing skills with the ability to streamline and standardize communications written by a variety of contributors;
• Analytical mindset: able to pull and interpret data with deep curiosity, and draw conclusions and insights;
• Excellent organizational, project and time management skills, including handling multiple, concurrent and diverse tasks;
• Ability to work independently, and on a team, and successfully meet goals and objectives;
• Knowledge of Microsoft 365, Canva, Adobe Creative Suite and mobile photo/video editing apps are an asset;
• French language skills are an asset;
• Successful completion of a criminal background check.

ABOUT US

Crohn’s and Colitis Canada is on a relentless journey to find the cures for Crohn’s disease and ulcerative colitis and improve the lives of everyone affected by these chronic diseases. Collectively with the support of volunteers, researchers, donors and the community, we are transforming the lives of people affected by Crohn’s and colitis through research, support programs, advocacy, and awareness.
To learn more, visit crohnsandcolitis.ca and follow us @getgutsycanada on Twitter, Facebook and Instagram.
To protect the health and safety of our employees and community, Crohn’s and Colitis Canada is requiring that employees be fully vaccinated against COVID-19. Crohn’s and Colitis Canada will provide accommodation on a case by case basis, in accordance with its obligations for anyone who is unable to be vaccinated for a reason protected under applicable human rights legislation.

ROLE IMPACT

This is a meaningful role where you can make a difference every day for people living with inflammatory bowel diseases (IBD). You will have a significant impact by:

• Ensuring maximum reach and engagement on Crohn’s and Colitis Canada’s social media channels.
• Managing the social media accounts for Gutsy Walk, the organization’s premiere community fundraising event that raises over $2.2 million across the country each year.
• Inspiring others to support our cause through producing digital content that is clear and compelling.

If this opportunity excites you, read on to learn more about this exciting role.

RESPONSIBILITIES

• Create and publish digital content that resonates with key audiences in English and French (photos, graphics, videos).
• Employ creative tactics to tell critical and carefully crafted stories.
• Ensure content reflects the voice of the organization and adheres to brand guidelines across all social media platforms.
• Maintain the social media calendar to ensure seamless integration with other channels.
• Responsible for the intake of all social media requests from across the organization, ensuring a smooth workflow and flawless execution.
• Identify and build relationships with brand advocates and relevant influencers to amplify brand reach.
• Social listening: identify opportunities for the organization to participate in online conversations to build support for Crohn’s and Colitis Canada.
• Collaborate to align social media efforts with overall marketing and organizational goals.
• Provide reporting on key metrics and insights to internal and external stakeholders to inform future strategies and campaign planning.
• Make recommendations for operational efficiency and to maximize social media engagement based on historical data and best practice.
• Strive for continuous improvement by staying up to date on social media marketing trends and best practice (especially in the healthcare nonprofit vertical).