Coordinator, Digital Marketing

at  Hamilton TigerCats

ABOUT HAMILTON SPORTS GROUP

The Hamilton Sports Group Partnership, a dynamic and growing force in sport and entertainment, which owns the Hamilton Tiger-Cats and Forge FC, and has a track record of staging major events that range from major concerts to outdoor NHL games to international soccer matches to Grey Cups. With a rich history in football dating back to 1869, the Tiger-Cats are renowned for their on-field success and community engagement in the Canadian Football League (CFL). Meanwhile, Forge FC, four-time Canadian Premier League (CPL) champions, epitomizes soccer excellence. Together, under the umbrella of Hamilton Sports Group, these teams epitomize the best that Canadian sports have to offer.

POSITION SUMMARY

The Digital Marketing Coordinator will work closely with the Manager of Digital and Consumer Marketing as well as the Senior Director of Brand and Consumer Marketing to implement our brand and consumer marketing strategy, build and track the success of email and ad campaigns, and support various other marketing initiatives. This role is instrumental in helping drive fan engagement, ticket sales, merchandise sales, and overall brand awareness for both the Tiger-Cats and Forge FC.

PREFERRED QUALIFICATIONS

• Passion for sports, media, and marketing
• Proficient using email marketing tools
• Proficiency with WordPress and experience building webpages.
• Familiarity with Adobe Creative Cloud and Google Analytics
• Knowledge of the Canadian sports landscape, particularly the CFL and Canadian Premier League is an asset.

QUALIFICATIONS

• Bachelor’s degree
• 1-3 years of experience in a marketing or digital marketing role
• Detail-oriented with excellent project management and organizational skills
• Very strong written communication skills
• Strategic thinking and problem-solving skills
• Knowledge of digital marketing basics
• Collaborative
• Proactive
• Ability to work in a fast-paced, deadline-driven environment
• Ability to work event-based schedule that includes nights, weekends, and extended hours

• Build and deploy email campaigns
• Design and update webpages
• Manage paid ad campaigns
• Track and report on email and ad campaign performance
• Generate leads and drive demand for events and products
• Manage 1st party data
• Build segmented audiences
• Build reports and dashboards
• Create landing pages
• Copywriting
• Other duties/responsibilities as assigned