Coordinator, HR Employee Engagement, Marketing, & Outreach

at  Chicago Transit Authority

Under supervision, oversees internal communications and external marketing campaigns to effectively promote HR’s recruitment strategy by developing original content and creative messaging that drives branded communications across the website, social platforms, digital displays, print collateral, email and print advertising. Coordinates CTA recognition programs. Supports outreach efforts aligned with CTA’s Diversity Recruitment Plan.
Qualifications

EDUCATION/EXPERIENCE REQUIREMENTS

• Bachelor’s degree in Marketing, Visual or Electronic Communications, Graphic Design, Public Relations, Advertising, Human Resources, Organizational Development or a related field, plus one (1) year of marketing and communications experience, or an equivalent combination of education and experience relating to this position.
• Experience in project management preferred.
• Previous experience in graphic design and the ability to create pleasing and customer-friendly website and social media graphics, audio-visual products, page layout, and site design preferred.

PHYSICAL REQUIREMENTS

• Requires remaining in a stationary position for extended periods of time and constantly operating a computer and other office productivity machinery.
• Required to lift, carry, and maneuver equipment, supplies, and materials weighing up to 25 pounds.
• Extensive moving (up to 3 miles) and traversing up and down stairs.
• Service Area Requirement: Exempt (Non-Union) employees must live within the boundaries of the CTA Statutory Service Area either at the time of employment or within 6 months of beginning employment at CTA.

KNOWLEDGE, SKILLS, AND ABILITIES

• Working knowledge of Adobe Creative Cloud applications (Photoshop, InDesign, After Effects) and Microsoft Office applications (Word, Power Point, Excel).
• Working knowledge of the methods and operations of corporate/large organizations’ recruitment marketing strategies for social media channels and present-day trends in social media engagement for large organizations.
• Strong writing, editing and proofreading skills; must have ability to communicate ideas to the general public in a concise and engaging manner.
• Strong project and time management skills.
• Strong organizational skills and attention to detail.
• Detailed knowledge of using standard office environment applications (browser, e-mail).
• Ability to establish and maintain effective working relationships with colleagues and external partners.
• Ability to work independently and be pro-active and self-motivated.
• Working knowledge of social media platforms (i.e. Facebook, LinkedIn).
• Working knowledge of project management practice and methodology.
• Working knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform via written, oral, and visual media.
• Working knowledge of Human Resources functions.
• General knowledge of online marketing strategies and marketing channels.
• Ability to function as a member of a team dedicated to quality deliverables and exceptional customer service.
• Ability to grasp future trends in digital technologies and act proactively.
• Ability to work independently and be pro-active and self-motivated

PRIMARY RESPONSIBILITIES

• Executes communication and marketing efforts designed to attract top talent, help position CTA as an employer of choice, and positively impact employee and candidate experiences.
• Partners with senior manager and Talent Acquisition to develop marketing and outreach strategies and materials, including content development and coordination of design activities.
• Develops visual and audio-visual products to enhance recruitment marketing and internal employee engagement initiatives. Participates in the design, development, preparation, creation, presentation, and evaluation of audio-visual materials. Includes timelines, scripts, directing actors, camera work, and editing
• Effectively write and edit digital communication materials and other content as requested.
• Utilizes Adobe Creative Cloud products to digitally import, export, and edit video, audio, and digital files.
• Uses analytics to measure engagement/reach. Develops reports and strategic guidance.
• Identifies the appropriate media outlets, paid media opportunities, and community partners to reach target audience.
• Collaborates with Manager to ensure marketing strategies align with overall HR business strategy.
• Supports HR’s strategic communications team by developing and implementing key messages to target internal and external audiences, while maintaining business standards and guidelines in accordance with Authority goals.
• Collaborates cross functionally to regularly develop and update content for internal communication (including emails and digital display monitors) and external communication (including recruitment website and LinkedIn page).
• Highlights department accomplishments, initiatives, and other relevant topics for publication in internal and external media (website, social media, etc.). Interacts with internal departments to solicit input and establish uniform messages.
• Reviews, spell-checks and error-checks web content prior to and after release, to maintain a high level of quality of the pages.
• Manages social media calendar and daily LinkedIn content.
• Plans and delivers culture, engagement and recognition initiatives.
• Responsible for executing company-wide culture and engagement initiatives and programs in coordination with other departments, including planning and hosting as needed.
• Acts as a liaison between divisions and departments to establish programs and develop viable methods of program implementation.
• Regularly updates the organization on engagement initiatives through an established communication calendar to build excitement and grow participation for upcoming programs.
• Communicates department initiatives, plans, policies, and procedures to CTA staff, consultants, and the public through written and verbal statements/explanations.
• Reports policy changes to those impacted.
• Participates in the development, implementation, and administration of Human Resources outreach based projects, goals, objectives, and policies.
• Establishes relationships within the organization and the community to develop and enhance client and community partnerships to assist in the recruitment of a diverse workforce.
• Supports the execution of recruitment and diversity events in collaboration with community based organizations.
• Helps coordinate and host/cohost hiring events.
• Performs other duties as assigned.

MANAGEMENT RESPONSIBILITIES

Reporting to this position are the following jobs:
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